Effective email marketing campaigns can really help you achieving your goals. Newsletters let you deliver the most up-to-date information directly to your customers’ email boxes.
But how can you collect email addresses?
In this post we listed a couple of good practices that may help you grow your newsletter subscribers base.
Post great content
Publish good content that people want to share and give your subscribers an easy way to submit it to social bookmarking sites like Reddit, Diggit, Del.i.cio.us. If you’re on Twitter tweet your newsletters to your followers too.
Add your newsletter subscription form to your website/blog.
Make it easy! Do not ask for too much information. Name and addresses are quite enough. A good idea is to include a privacy advice like “We respect Your privacy . We will not rent or sell your email address” as well as a little explanation regarding what you are going to offer (resources, tips, updates…). Be sure to include a link to a sample issue.
Add extras to your newsletter
Try to boost your subscribers offering some extras. Some ideas: a free copy of your course, a free admission to your member area, a free ebook not available anywhere else and by creating a contest for new subscribers.
Continue reading ‘How to expand your subscribers list’
