The most important element of creating effective email marketing campaigns derives from your subscribers list.
Its size is certainly a contributing factor to your campaign’s chances of success. During the past years, a number of practices, often illegal, such as “email harvesting”, were born on purpose to collect as many addresses as possible.
These days, thanks to legal measures brought into effect across the world in view of removing the incentives associated with these illegal practices, attention is now focused on the lists’ quality level. Permission and respect of privacy have become strategic keywords for all businesses seeking to employ email marketing in a legal manner. No email marketing campaign can expect to succeed without maintaining respect of these key “pillars”. It should not be forgotten that in the United States, the CAN-SPAM law, which came into effect in 2003, among other things prohibits the use of harvesting methods to collect email addresses and demands that certain elements should be included in all commercial emails: unsubscribe link, physical address, clear subject, etc. As far as Europe is concerned, businesses must refer to the EU Opt-In Directive, which came into effect in 2002 and establishes certain directives, which member countries are required to follow.
But what are the legal methods of acquiring email addresses? And which is the best?
Continue reading ‘Opt-in or Double Opt-in: What’s The Better Choice?’
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