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Monthly Archive for January, 2010

New! Track Your Email Campaigns and Measure Their Effectiveness With Trackreports

Trackreports

SendBlaster 2 is packed full of new and exciting features that long time users have craved.  This time, let’s talk about Trackreports.  What’s that stuff? It’s a new email tracking campaign service that helps you keep the track of every single email sent with SendBlaster: it will track opens, clicks, and calculate the response rate for every email campaign you run.  It means you will be able to measure the effectiveness of your email campaigns, by understanding which mailings your customers are most interested in and which not. In real time!

In order to start tracking your mailing, just press TrackReports button in SendBlaster’s message editing panel:

1. Compose your message and insert links
2. Once you’ve finished, connect to the Internet (if you are not already connected) and click on TrackReports button
3. Enter your TrackReports account (you need to register if you don’t have an account already)
4. Enter a new, unique title for your mailing or choose an existing one
5. Watch monitored stats in the TrackReports panel

Continue reading ‘New! Track Your Email Campaigns and Measure Their Effectiveness With Trackreports’

New SendBlaster 2 Released!

new-featuresWe have heard requests and feedback from our users, we’ve been working hard and now we are very excited to announce the much-anticipated release of SendBlaster 2.
This is not just a update! SendBlaster 2 contains several enhancements as well as dozens of new cool features including scheduled mailings, email tracking and spam checking.
Some other key features are listed below:

  • Improved and redesigned user interface
  • New, easier-to-edit templates
  • New, powerful data filters
  • More options for sending out
  • More options for editing messages
  • SMTP and POP3 profiles
  • More speed
  • and much more.

SendBlaster 2 comes out in two versions.

  • FREE (no expiration date)
  • PRO (one time payment, no recurring fees).

If you already have a SendBlaster PRO license (release 1.x), you can upgrade to SendBlaster 2 at a discounted price. Please note that if your purchase has been made after July 1, 2009 you are eligible of the upgrade at no cost: just follow these instructions.
In addition, today, we are rolling out our newly redesigned website SendBlaster.com that features a simplified navigation structure and more intuitive and easier access to information.
Now we would like to hear your voices, your opinions! Join our conversations on Twitter and Facebook too.

You’re not a spammer, so don’t let your emails get blocked by mistake!

You're not a spammer!These days, the majority of email servers have an automatic spam filtering service. These spam filters are quite intelligent, but sometimes they can make mistakes and delete (or send to the spam box) completely valid emails. This is a very common problem, particularly with free or low cost email accounts. If you think that a lot of your emails are being filtered into the spam box by mistake, here are some simple tips to follow to avoid being classified as a spammer:

1. Always include a “pure text” section: even if they are written in an HTML format, personal emails always automatically include a section of pure text. If they don’t, the majority of spam filters flag them up as suspicious. After you have finished writing an email, use the SendBlaster “HTML Text” button to automatically create a pure text section from the HTML code.

2. Write, don’t draw: the main body of the message must be text. Avoid inserting too many images or images which make your email too large. Once again, spam filters can become suspicious if there appears to be more image than text.

Continue reading ‘You’re not a spammer, so don’t let your emails get blocked by mistake!’

Free and Paid SMTP Services

“What SMTP service do you suggest to use with SendBlaster?” This is a question that customers often ask us.
We continue to emphasize that good email marketing needs good SMTP service. In these times there is a wide choice of free SMTP services, offered by different ISPs, hosting companies and Webmail providers. The point is that they do not always perform well. Moreover they usually place a limit on the number of emails you can send within a certain time period and they can change their outbound email policy at any time without any prior notification.

If you send out small mailings and you are not concerned over poor performances they could represent a valid solution. If you do frequent or large mailings, and you find out that lots of messages being not delivered or filtered as spam, you should consider a dedicated third party SMTP service. It’s the best technical choice and, used with a desktop mailer as SendBlaster, is still much cheaper than any ESP. To meet these needs we have partnered with SMTP.com, the world’s oldest and most trusted email delivery provider, and created SendBlastersmtp.com. By using this professional service don’t have to guess whether your deliveries will go through. Configuration is easy and you’ll be able to get your mailing out no matter what the circumstance.

Email Lists: Size Does Not Matter, Quality Does

Email Lists size does not matterAccording to a recent research by MarketingSherpa, 44% of B2B email lists have less than 5.000 addresses.
The first message that we want to give is not to worry too much of the amount of addresses in the lists. To seriously do e-mail marketing it is not necessary to work with dozens of thousands e-mails. It is actually not rare to get satisfying results also with e-mail marketing activities performed with few hundreds of well targeted addresses.

An element that we consider essential to determine the success of a e-mail marketing campaign is the quality of the used e-mail addresses list.
We could have conceived an extraordinary campaign, but if the used list does not contain addresses suitable to target, the results will be modest. We already suggested avoiding lists purchase. We repeat it once again. NEVER buy email  lists, use only in-house collected lists!

Continue reading ‘Email Lists: Size Does Not Matter, Quality Does’




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