Before you hit the send button, it is useful to ask yourself a number of questions. Following is a checklist that will help you be sure you did not miss anything.
Ready to test your email campaign?
FROM & SUBJECT LINES
1. Am I using a valid FROM email address?
2. Does my brand appear in the subject line or “From” address?
3. Is the subject 40/50 characters (including spaces) or less?
4. Does it relate to the content of the email? Does it create a “sense of urgency”?
5. Does it grab the reader’s attention without looking like spam?
LIST
6. Am I sending it to the correct list?
7. Do I have permission to send emails to the people on my list?
8. Did I segment it appropriately?
CONTENT
9. Is my message targeted and relevant?
10. Did I proofread it and include a link to read the email online?
11. Is color scheme consistent wih my brand?
12. Did I avoid words that are commonly flagged as SPAM?
13. Did I choose a pro layout with easy navigation?
14. Do all the links work properly even if images are blocked?
15. Do all images have ALT tags describing the content?
16. Did I create a plain-text version of the email?
17. Did I check how the message appear in different email clients such as Gmail, Yahoo, Hotmail, Outlook, Windows Live Mail ?
18. Did I perfom a spam check to the message?
19. Did I include tracking links to measure opens and clicks?
20. Have I previewed a test in both HTML and text, with images disabled?
FOOTER
21. Did I include an unsubscribe link?
22. Is my physical address included in the email campaign, as required by CAN-SPAM?
LANDING PAGE
23. Is the call to action clear?
24. Is the landing page live?
25. Is the content on the landing page consistent?
OTHER
26. Did I include referral/send to a friend link?
27. Is it the correct time and day to send my email campaign?
English
This checklist is very useful for my site
Hi, email marketing is one of those topics that seems to go under the radar these days and although email is most widely known; at the same time its also underutilized by a lot of online marketers including offline local business, so thanks for sharing…
This checklist captured it all. The concept is that though email marketing is a cost effective means of increasing customer base and brand awareness, it must be seen to be properly utilized so as to achieve the set goal. Thanks for the sharing