Email marketing copy has to do two things at the same time. Those two things conflict. A newsletter or an email has to entertain and inform its readers; it has to provide value. Messages that don’t provide value just take up space in the recycle folder.
But the same message also has to generate income. It has to create conversions that pay for the time it took to create and send the newsletter, and generate a profit for the sender.
Readers though don’t care about your sales and they don’t care about your products. Telling them that you’re launching a new product or that you’ve upgraded your widget isn’t valuable to them. Alone, an announcement like that, however breathlessly you make it and however feature-rich your new item, won’t be enough to make meaningful sales.
One way to tell readers about your products while still making the announcement valuable is to provide discounts. Readers are informed, they’re given a reason to buy, and the message has a measurable value.
It should be the perfect solution.
Continue reading ‘Guest Post – How to Add Discounts Without Adding a Hard Sell’
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