This post is part of a series of guest posts authored by popular bloggers and internet business consultants.
Today's guest post is written by Shahul, a broadband analyst from VAC media.
Email marketing is one of the largest communication medium which uses email to contact the customer. Also this is one of the oldest and widely used direct marketing strategies. Email marketing can be successful only if the marketer has a planned action, else it might be a waste of time and money. But the success ratio of email marketing is significantly higher than other forms of marketing.
Upon experience and research I have a simple and powerful note that can turn you, into an expert email marketer.
Know your target audience
Email marketing can fetch best results only if we are capable of categorizing and targeting the right audience for the right product. Users intend to mark an email as spam if they are irrelevant. This can restrict your emails to your customers the next time, even if you have a proper suggestion. It’s better to do things right at the first time. Spend as much time as possible in categorizing the email addresses of your audience on different basis like salary, relevancy to the product, etc and focus on the exact number of customers.
We have just completed “TrackReports E-mail Stats” , an internal study we conducted on 4,000 mailings tracked by our newly launched email tracking tool – TrackReports.
The results of the study are listed below.
Method 4,000 email lists from TrackReports database were taken into account. In order to avoid distorsion from poorly designed or test lists, we discarded mailings with open rates below 1% or above 50% and click rates below 0,5%, and mailings to less than 100 recipients. Furthermore, we did not take into account the content of the mailings, as this information is not available in TrackReports’ database.
Findings The analysis compared open and click-through rates (CTR) achieved by different list sizes (from 100 to 100,000 subscribers), and found that small e-mail lists get better open rates and click rates than larger lists.
Check out this great video review by Cheryl Poirier, aka MissDownload!
She scours the net looking for the best software that’s worth the download. And she found SendBlaster! Watch and listen her brilliant tutorial. Thanks Cheryl!
This post is part of a series of guest posts authored by popular bloggers and internet business consultants.
Today's guest post is written by Dean Shanson, a professional marketing writer and a regular contributor to some of the Web’s leading marketing blogs.
Email newsletters allow businesses to stay in touch with customers. They ensure that buyers haven’t forgotten them and they increase the chances that the next time a customer wants the kind of products or services they offer, their company will be the first to come to mind. They’re a form of drip marketing — but they’re also a form of direct marketing that needs to deliver sales immediately.
That only happens when the copy in the newsletter is written well enough to create desire and generate urgency in readers.
For many copywriters, that means turning first to the most powerful — and the most commonly-used — tool in the toolbox: a time-limited offer.
The Price of a Time-Limited Offer The Teaching Company, for example, sends regular messages to its list with subject lines like: “Only 1 Day Left: June Sale on Over 70 Courses Ends Tomorrow.” Each email offers a new discount on a different subject, and each offer expires within a day or two.
Here at SendBlaster we believe in giving back to the community so strongly that we have established the ‘SendBlaster for non-profits’ program, which provides free licenses to health-related non-profit organizations.
SendBlaster for non-profits
We believe email marketing can be an incredible opportunity for non-profits to improve their fundraising results, inform supporters, recruit volunteers, event invitations and much more.
The SendBlaster for non-profits program donates a SendBlaster PRO 2 license to all qualifying non-profits that are dedicated to providing health care services around the world (for ex. patient and family support, home health care, child care, disability services,…).
The license gives full access to the PRO version of our email marketing software and it is lifetime: no recurring fees or additional costs are needed.
How to apply
Simply, email us at nonprofit@sendblaster.com and include:
- your Full Name,
- your Non-Profit Organization’s name,
- your Website,
- a short brief that explains what are the main activities of your organization.
Our staff will review your submission within 2 weeks and then will notify you as to whether you have passed the review. If your request is approved we will send you one SendBlaster 2 PRO license for free. The license key allows you to unlock the free version of SendBlaster, so that you can start creating and sending unlimited email campaigns in minutes.
We truly hope many non-profit organizations will take advantage of this offer, allowing SendBlaster to help them better manage their email marketing activities.
Please note that we reserve the right to approve or deny your request at our sole discretion.
In our previous post we focused on HTML editors and suggested some good solutions to easily create html emails. Today we would like to take a closer look at image editors.
Images, graphics and other design elements can dramatically improve the look and feel of your emails and help to express your main message.
There’s not doubt that Adobe Photoshop is the most popular and powerful image editing software.
Professional designers love it and tend to prefer it to other tools because it simply contains anything they need for their graphic projects, like advanced filters, plugins and extraordinary effects.
Fortunately a number of free alternatives are available for users who cannot afford it (Photoshop CS5 costs $699) or simply prefer something more simple and easy to use.
Let’s take a look at our selection of 6 free alternative image editors.
GIMP GIMP (“GNU image manipulation program”) is considered the open source answer to Adobe Photoshop since that it contains most of the functions included in Photoshop.
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