Monthly Archive for July, 2010

High Impact eMail for SendBlaster is Now Live!

Published on July 15, 2010 in Promotions and Sendblaster. 5 Comments Tags: email design, email templates, high impact email.

We are excited to announce that we have partnered with Template Zone to offer you an exclusive edition of High Impact eMail – a popular email marketing template software that includes hundreds of professional-designed HTML marketing templates.

We do love High Impact eMail because all email templates look original and professional. They have unique photo borders, edges, slants, circles, curves, transparent elements and no graphic design or HTML programming skills are required.

But there’s more…High Impact eMail for SendBlaster integrates seamlessly with SendBlaster 2!

After selecting your email template (there are 600+ eye-catching email templates grouped in different categories), you can edit it with the built-in Photo Editor. It ensures your images are placed perfectly into your marketing template. Then just click to add text, links & more to your template with the eMail Designer. When you are finished, you can upload your email to SendBlaster with just one click.

View Email Marketing Template Samples
Click on a thumbnail below to see a larger preview of some of the email marketing template designs in High Impact eMail.

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What Are You Putting Before The Subject Line?

Published on July 14, 2010 in Best Practices and Tips & tricks. 0 Comments Tags: email marketing strategies, email sender, subject lines.

Copywriters know that the most important part of any piece of marketing is the headline. If they can’t work a good hook into the first line of the brochure, the sales letter or the flyer, it doesn’t matter what they write in the body of the material. It won’t be read.

For email marketers, the equivalent to the headline is the subject line… and it looks so much harder to get right.

Readers are so used to seeing email subject lines that promise them “cheap pharma,” “repl1ca watches” and worse that they glance at the subject lines and delete anything that looks like it’s selling them something. Email marketers then have to beat their heads against the wall to come up with a subject line that reflects the content but doesn’t sell, that’s personal but can still go out to thousands of recipients.

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Are You Ready For Mobile Email Revolution?

Published on July 8, 2010 in General and Tips & tricks. 0 Comments Tags: email marketing, mobile email, smartphones.

There is an increasing trend of reading emails from mobile phones. This growth is strictly connected to the availability and the popularity of smartphones, using which reading email and surfing the net is easy and the user experience is rich.

According to a recent analysis conducted by Gartner, smartphone sales to end users continued to grow strongly in the first quarter of 2010, totalling 54.3 million units, an increase of 48.7 per cent from the first quarter of 2009.
In the smartphone OS market, Android and Apple were the winners in the first quarter of 2010. Android moved to the No. 4 position displacing Microsoft Windows Mobile for the first time.
In general, smartphones accounted for 17.3 per cent of all mobile handset sales in the first quarter of 2010, up from 13.6 per cent in the same period in 2009.

Does this signal a coming of mobile email revolution?

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Chipotle’s No Junk Campaign Turns Your Spam Into Healthy School Meals

Published on July 2, 2010 in News. 0 Comments Tags: charity, chipotle, junk mails.

Chipotle Mexican Grill, the US chain of burrito restaurants, wants to turn junk mail into “junk-free” meals for kids, through its “No Junk” campaign.
The company is encouraging Americans to forward their junk e-mails to nojunk@chipotlejunk.com where each forwarded piece of e-mail will help provide nutritious cafeteria meals for school children around the country through a partnership with the nonprofit organization, The Lunch Box.

The more junk e-mail received, the more money Chipotle will donate.
For every 100,000 junk e-mails Chipotle receives, the company will donate $10,000 to The Lunch Box, a nonprofit organization dedicated to helping schools provide healthful lunches to children.

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