It is fundamental that you let your subscribers know that their personal information will be kept safe and confidential, explaining how their information will be used and if you plan to share their information to outside parties.
In particular make sure to reply to these important questions:
- How do you protect your subscribers’ information?
- What do you use their information for?
- Do you disclose any information to third parties?
- What kind of communications are they subscribed to? (newsletter, special offers, service announcements,…)
Review it many times before it is too late!
If you change the opt-in process, be sure to update your policy and post those changes on the privacy page.