Monthly Archive for January, 2011

This post is part of a series of guest posts authored by popular bloggers and internet business consultants. Today's guest post is written by Dean Shanson, a professional marketing writer and a regular contributor to some of the Web’s leading marketing blogs.

Email Permission Reminders for Disorganized Marketers

Published on January 24, 2011 in Guest Post. 0 Comments Tags: email marketers, email permission, sales.

For many marketers, email marketing is just one small part of a sales campaign. It’s a technique that they might use once a month in addition to search engine optimization, social media, pay-per-click advertising and a host of other techniques.

It would be great if every email marketer did more than that. It would be great if every email marketer, even those who simply try to capture emails on their websites and shoot out a promotion every now and then, took the time to segment their lists, prune out old email addresses and make sure they knew where each subscriber had come from.

It would be great for the people on the list, and it would be great for the sellers too. It would help them to increase their clickthrough and conversion rates and allow them to personalize messages for different kinds of readers.

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The Power of Colors

Published on January 20, 2011 in Infoghaph. 0 Comments Tags: brand, colors, web marketing.

A colorful infographics that links the 100 most impostant Brand on the web, this time not comparing them to sales, but simply for the logo’s color.

The result is a tendency to blue and red. It is these colors to become leader on the web?

source: ALEXA – COMPETE – NIELSON

http://www.colourlovers.com/blog/2010/09/15/the-most-powerful-colors-in-the-world-wide-web

The Unsubscribe Nightmare

Published on January 10, 2011 in General. 0 Comments Tags: email marketing, unsubscribe.

What a great (and true) illustration.
Do not treat your subscribers this way! Respect them! Send only interesting messages on a regular basis and make the unsubscribe process easy and hassle-free.

From BradColbow.com

When to Offer Teasers and When To Give Away the Store in an Email Newsletter

Published on January 10, 2011 in Best Practices. 0 Comments Tags: direct marketing, email marketing, newsletter, offers.

Email marketing can usually be divided into two forms: advertising blasts that contain little more than an image and an offer; and newsletters that give away information to entice readers to click through and learn more.

The division between those two forms is usually pretty clear. Offers go out to support specific promotions while newsletters are issued on a regular basis to keep subscribers coming back and remind them that you’re still around, available to meet their needs and have the expertise they can trust.

But even within newsletters, there are two different kinds. Some newsletters offer just a headline and a few lines of introductory text before ending with an invitation to “read more.” Others though give away the entire article before delivering the call to action.

So when should you offer a teaser and when should you give away the store?

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Creating the Perfect Landing Page

Published on January 5, 2011 in Best Practices. 0 Comments Tags: email marketing, landing page.

Email marketing messages are issued with a goal. That goal may be as vague as maintaining a connection with an audience but it’s often something specific — and usually that means selling a product.
But the email message itself doesn’t make the sale. Email marketing is a two-stage process that uses the email to generate interest. It’s the landing page that converts that interest into a purchase.

That makes the content of the landing page at least as important as the content of the email.

The easiest option is to link the call to action in the email to a permanent page built into the website. That’s a strategy that can work well if the message is promoting an item that’s a part of your inventory. Using email marketing to push one specific product — either by integrating the promotion into a newsletter or by sending out a special announcement about the product – can be one very effective way of generating extra sales of products you’re already offering.

But a more powerful approach is to create a special offer exclusively for subscribers and link the content of that customized landing page to the content of the email.

Continue reading ‘Creating the Perfect Landing Page’