Monthly Archive for February, 2011

SendBlaster 2.0.125: New Features, General Improvements, Bug Fixes

Published on February 14, 2011 in About us and Sendblaster. 0 Comments

We are happy to inform you that we have just released a new version of SendBlaster 2 – which contains some new features, general enhancements and a couple of bug fixes.
This new version is actually the most substantial update for the SendBlaster 2.x series – originally published one year ago.

The main highlights of this latest SendBlaster 2 release (2.0.125) are:

SMTP and POP3 profiles can be saved to a file and loaded from a file
Snapshots can be saved to a file and loaded from a file
Pop-up notifications for relevant news
Tracking links can be masked using TinyUrl (experimental)
Tracking links can optionally update linked text too, in order to avoid false “phishing” alerts
New “Select all” button in “Manage Lists” panel

But there’s even more! This new version of SendBlaster 2 comes bundled with turboSMTP – one of the most reliable SMTP professional providers on the Internet – in order to offer all SendBlaster users a free, limited account, which will allow them to send up to 100 messages, either with a single or multiple mailings, without having to manually configure it.

The test account does not even require a registration. This will let you fully evaluate the service’s performance and see for yourself why so many users chose turboSMTP services! After evaluating the service, if you are satisfied (we are sure you will be), you can choose the plan which best suits your needs.

To download SendBlaster 2.0.125 visit this page.
Don’t forget to follow us on Twitter and Facebook for updates and info on new releases.

5 FREE Lovely St. Valentine’s Day Email Templates

Published on February 10, 2011 in Sendblaster and Templates. 0 Comments Tags: valentine's day.

Time really flies….it’s St Valentine Day again! Why don’t you share the love (and unbeatable offers) with your subscribers?

To help you make it easier, we have released some lovely HTML email templates, that you can grab and customize, e.g. adding your logo, your signature and other elements.
These email templates comes with .eml format that you can download and send using SendBlaster or your favorite email client.

How to import St Valentine HTML email templates into SendBlaster:

Download St. Valentine’s Day email template pack (zip)
Extract .eml files and copy them in C:/Programs/Sendblaster/Template
Open SendBlaster (or download it HERE)
Select “Compose message”
Click on “Choose template”
Choose your favorite St. Valentine’s Day template
Fill your list (or import it from outlook express, .csv,…)
Compose your personalized message

..and finally send your custom ecard to your recipients!

UPDATE!
Want even more free St. Valentine’s Day email templates?
Our business partner Neuron Web Agency just made available 10 free original templates, perfect for spreading love with email.

Balancing Web Content with Email Marketing Content

Published on February 2, 2011 in Best Practices and General. 0 Comments Tags: email marketing, online content.

Back in the nineteenth century, the US government came up with a bright idea.
It wanted an informed electorate, people who took part in civil action and felt part of the nation, so it encouraged them to read newspapers. It took the profits generated by the mail service and used them to subsidize newspaper content. By 1832, newspapers were making up 95 percent of the weight delivered by mail but contributing only 15 percent of mail service’s revenues.

The channels might have become digital since then and the government is no longer passing out cash to the newspaper industry, but mail services are still subsidizing content. Even websites that depend on advertising revenue generated on a cost-per-click basis find that ad clicks spike the day after sending out a newsletter by email. ProBlogger Darren Rowse, for example, has shared figures that show a rise as high as 50 percent in his typical clickthrough rate following each weekly newsletter broadcast.

Continue reading ‘Balancing Web Content with Email Marketing Content’