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Monthly Archive for July, 2011

Interested in Web Marketing? Read Web Target

Published on July 27, 2011 in General. 0 Comments Tags: , , .

If you are interested in web marketing, we recommend that you read Web Target – a brand new online magazine about email and web marketing.

You will discover lots of informative articles, reports about new technologies, ecology of information, new models of online journalism, and the future of the web in general.

Web Target Editor in Chief Giorgio Fontana says that “The project wants to spread the idea that best practices are always the smartest choice, both as a marketing technique and as netiquette. That’s the best way to make a success of your business. With style.”

Happy reading! Visit Web Target now.

How Email Marketing Can Increase Your Hotel’s Occupancy Rates

Published on July 27, 2011 in General. 0 Comments Tags: , .

Nearly 66 percent of travel marketers use email marketing, making it second only to print advertising according to the Travel Marketing Trends Report 2011.

Email marketing offers hoteliers an effective, low-cost tool to secure new bookings and maintain customer relations.
Here are some steps you can take to ensure that your email marketing campaigns are effective:

Energize your Email Database
An effective email marketing campaign starts with a healthy subscriber database. Train reception staff to request email addresses from guests when they make their reservation or check in. Encourage website visitors to opt in to your email newsletter by offering access to exclusive offers.

Cluster your Customers
Many hoteliers are disappointed in the click-through rate from their email campaigns because they simply fire off a blanket email and hope for the best. To increase the impact of your email marketing campaign and improve your return on investment, segment your subscriber list. By clustering customers with similar profiles, you can send well-timed information relevant to their requirements. Newly-wed, urban couples with no children will be interested in very different vacation packages to families with teenage children.

Sharpen your Subject Line
In an overloaded inbox, be sure that your email stands out by including a carefully crafted subject line. For exmaple, hook customers with a special offer. This will increase your open rate.

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Designing a Call To Action That Customers Can’t Resist

Published on July 25, 2011 in Best Practices. 0 Comments Tags: , , .

By the time you have designed your email template, filled it with quality content, and crafted an intriguing subject line, you may be running out of fresh ideas. Perhaps that explains why so many email marketers fall back on a boring “click here” button as their call to action. It’s easily understood, but it’s not inspiring.

Prominent Placement
Your call to action must be easy to locate. Don’t tuck it away at the end of paragraphs of text. Place it in the top half of your email where it will catch the reader’s eye.

Design Matters
The shape and color of your call to action button can influence the number of click-throughs you receive. Tailor the design to the action required. Red is a useful color if you want to establish a sense of urgency. BMI, a leading UK airline, increased their conversion rate by 2.5 percent by adding a red background behind their message “Hurry! Only XX seats left”.

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Creating Effective Welcome Emails

Published on July 21, 2011 in Best Practices. 1 Comment Tags: , , .

It’s been known for a while that there’s one kind of email that always produces a higher response rate than any other: the first one. It’s the beginning of a new relationship, subscribers are happy to learn more about the company that’s contacting them, and they’ve yet to be burned by offers they don’t want.

They’re willing to read the welcome message, and they’re willing to click on it too.

According to one recent survey by Experian, a research firm, open rates of welcome emails are typically around 57.8 percent with clickthrough rates of 14.4 percent. Other messages sent by the same company can expect open rates as low as 14.6 percent and clickthroughs of 2.7 percent.

That makes that first email vital. Get it right, and you can convert the interest that led someone to subscribe into an immediate purchase. Get it wrong, and you’ll waste an opportunity, and have to fall back on that one-in-40-odd reader to turn your list into revenue.

Trust Me, I’m an Email Marketer
 And companies often get it wrong. Instead of pulling subscribers back towards the business, they keep them at arm’s length. So the first email that subscribers receive might be just a summary of their registration details, with no offer, no call to action, and no next step except to wait for the next message — which most will ignore. Or worse, it will be about the sender and not about the recipient. It will explain that the company is wonderful, that its products are fantastic and that the subscriber made a great choice by signing up. But it won’t actually show the subscriber any of those things.

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Why Email Marketing Is Still In Vogue [INFOGRAPHIC]

Published on July 21, 2011 in Infoghaph. 0 Comments Tags: , .

Email advertising still produces a significantly higher ROI than traditional forms of direct marketing.  Awesome infographic by Flowtown.

Why Email Marketing Is Still In Vogue
Flowtown – Social Media Marketing Application

Email Marketing Top Tips for Real Estate Agents

Published on July 19, 2011 in Best Practices. 0 Comments Tags: , , , .

Real estate businesses rely heavily on email marketing, according to a 2010 study by the Robert H. Smith School of Business.

However, a secret-shopping report, published by PCMS Consulting and One Cavo in May 2011, suggests that real estate agencies are not capitalizing on the web-based leads they generate. In the study, nearly 75 percent of leads generated were lost and 46 percent of web-based inquiries received no response.

How can your real estate agency run an effective email marketing campaign and convert leads into clients?

1. Build a premission-based subscriber list
Make it easy for potential clients to give you their email addresses and opt in to your subscriber list, for example:
- When you run an open house, ask leads to fill in their email addresses on printed cards,
- On your website, include a short web-form asking visitors to opt-in,
- On your advertising material, print a QR code that users can scan with their smartphones to be added to your contact list.

2. Set up automated responses
 An online user expects his contact with you to be acknowledged quickly. You can improve your response times by setting up an automated email template that will let the user know that you have received his inquiry and are working on his behalf. Be sure to follow up the automated response with personalized contact as soon as you can.

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How to Write Promotional Emails

Published on July 15, 2011 in Best Practices. 0 Comments Tags: .

Promotional emails must have a good format to fill their purpose. Without a proper format your promotional email
won’t even be read and it will just be a waste of time and words. Here are some important points for how to format a clear and effective promotional email. Keep them in mind to achieve the results you are looking for with your email marketing.

Heading and Intro
The first thing people see when they get your promotional email is the heading, so you must make sure to write one that creates curiosity. There are many methods for this and you can easily pick up some tips online for how to write a catchy heading for a promotional email. Right after the heading the reader will find the introduction. This is where you spell out, in 1-3 sentences, what your email is about. The introduction must be clear and inviting.

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