How can you tell that the email you’ve just received was sent not by your bank but by a malicious spammer hoping to steal your account details? The logo looks right. The design appears professional. Even the from address looks like an account at the bank. And yet… there’s something wrong.
It’s the spelling. Messages sent by official organizations are word-perfect. They contain no typos, no spelling mistakes and no mangled sentences. When you receive an email from a bank you know you’re dealing with professionals — and not a phishing organization in Siberia pretending to be the “Bonk of Amerika.”
Correct copy creates trust. Bad spelling blasts sales… and sometimes by a huge amount. When Internet entrepreneur Charles Dunscombe removed a spelling error from his site tightsplease.co.uk, he found that revenue per visitor doubled. “If you project this across the whole of internet retail, then millions of pounds worth of business is probably being lost each week due to simple spelling mistakes,” he told BBC news recently.
So what can you do to make sure that the copy you show your leads, both on your landing pages and in your emails, is always correct?
1. Spellcheck Your Newsletters
The most trusted form of advertising is a recommendation from a friend. Savvy email marketers can harness the power of a friendly recommendation by encouraging readers to share the content of their email marketing campaign with friends and colleagues.
