Monthly Archive for January, 2012

Email Marketing Tactics for Doctors and Dentists

Published on January 31, 2012 in Best Practices and Tips & tricks. 1 Comment Tags: dentists, doctors, email strategies, health professionals.

Email marketing is one of the most cost-effective ways to keep in touch with customers – and patients as well. More health professionals like doctors and dentists are using email as a way to reach patients and educate them about their health. Email is also a great way for health professionals to build patient rapport. Doctors and dentists are a busy group and rarely have the time to spend with patients that they’d like to have. Email offers an opportunity to “fill in the gaps” that exist due to time constraints. What are some email strategies that doctors and dentists can use?

Email Marketing Offers an Opportunity to Educate and Inform

Doctors and dentists can use email to offer patients health and lifestyle tips they can apply in their daily lives. A weekly email newsletter is an effective way to share tips for losing weight, avoiding colds and flu, keeping a smile white, preventing cavities to eating a healthy diet. Not only do patients appreciate health tips, they help to inspire patient confidence and create a stronger physician-patient or dentist-patient relationship. Dentists and doctors can also use email to let patients know about new treatments and developments in the health care and dental field. This can bring in new business.

A regular health newsletter can attract new patients too when health doctors and dentists use email marketing as a viral tool. Simply give patients the opportunity to forward the newsletter to family and friends. If they newsletter contains useful information, many will do it.

Continue reading ‘Email Marketing Tactics for Doctors and Dentists’

What Social Media Can Do For Your Email Marketing

Published on January 27, 2012 in Best Practices, Internet marketing and Tips & tricks. 0 Comments Tags: email marketing campaigns, newsletter, social media.

Before the rise of social media, email marketing was the only way to reach people who had shown enough of an interest in a business to visit the website but weren’t yet interested enough to make a purchase. Persuade those people to leave behind an email address and the company could return to them with a special offer or news of a product release and pull them back through the door.
Since social media?
Well, all of those things are still true.

Social media’s strength is that it allows marketers to access prospects all the time. It lets them respond to their comments and posts, entering into the kind of dialogue that email marketing just can’t replicate. Lists (on Twitter and Facebook) and Circles (on Google+) let them target their messages, and social media has a much greater potential to send a brand viral than email marketing.

But those messages are often overlooked. While an email sits in an inbox until it’s opened, a tweet quickly disappears down a stream.
And while a Facebook page can generate lots of likes, the number of fans they collect is often smaller (and harder to convert) than the number of email addresses the company is able to collect.

Continue reading ‘What Social Media Can Do For Your Email Marketing’

5 Email Marketing Tips for Valentine’s Day

Published on January 24, 2012 in Tips & tricks. 0 Comments Tags: email marketing, valentine's day.

What could be sweeter than Valentine’s hearts? How about bigger profits for your online business? Valentine’s Day is a time to show customers how much you appreciate them – and to make sales. It’s also an opportunity to show customers that you have gifts that will bring a smile to their sweetheart’s face. Now’s the time to remind them of what you have to offer. Here are some tips for getting the online cash registers ringing this Valentine’s Day.

Get Them in a Buying Mood
A Valentine’s Day header gets the message across with few words. Spice up your emails with banners depicting cupids, hearts, roses and any other sweet theme that reminds your customers that the big day is coming. Come up with a fitting slogan like “The Savings Have Never Been Sweeter.” Get them in the Valentine’s Day buying spirit early, and motivate them with a special discount before they spend their money elsewhere. Entertain them with a list of list of ten ways to tell someone you love them using products you sell.

Inspire Them with Gift-Giving Ideas
Make it easy for your customers to buy by offering creative gift-giving suggestions focused around your products. Show them how your selections can make Valentine’s Day even sweeter for their sweetheart, and include a link to each product you mention. Men are especially appreciative of gift ideas and suggestions for how to impress their sweetheart without spending a fortune. Make it easy for them to buy from you.
Continue reading ’5 Email Marketing Tips for Valentine’s Day’

The Anatomy of a Perfect Website [Infographic]

Published on January 20, 2012 in Infoghaph. 0 Comments Tags: infographic.

Did you know there are over 525,998,433 websites out there?
How many sites do you think lack some of the basic optimization techniques, like valid CSS and HTML?
In this brilliant infographic produced by ROI Media you find lots of hints and tips on how a perfect website should be designed.

Click image to enlarge.

Continue reading ‘The Anatomy of a Perfect Website [Infographic]‘

U.S. Mobile Email Audience Grows by Nearly 20 Million Users in 2011

Published on January 20, 2012 in Internet marketing. 0 Comments Tags: mobile email trends.

comScore has just published some interesting updates about mobile email trends. According to comScore 89.6 million Americans used their mobile devices to access email during the three-month average period ending November 2011. That means an additional 19.5 million mobile email user from the previous year.

There’s even more. In November, nearly 2 out of 5 mobile users in the U.S. used email, and 78% of smartphone owners use email on a regular base.

“Majority of users accessed email almost every day from their mobile device, representing 64% of mobile email users, with this segment showing the largest audience growth in the past year with a 33% increase.”

Source: Comscoredataonline.com

When You Don’t Have to Worry About Clickthroughs

Published on January 17, 2012 in Best Practices and Internet marketing. 0 Comments Tags: content, email marketing, promotion.

Folyo is a job service for freelance designers. Sacha Greif, the service’s founder and a designer with more work than he can handle, assesses designers, reviews submissions from companies and tries to bring the two together.
Unlike other freelance jobs sites though, Greif doesn’t post the offers on his website. Freelancers can’t bid or compete to win the projects publicly. Instead, Greif charges companies a $100 fee once their offers have been accepted, waits until the end of the week then sends the list of jobs to his subscriber list by email.

For Greif, the benefits are clear. Because he checks both the jobs and the designers both sides know that they’re receiving quality. Employers know that the freelancers they’re hiring have been hand-selected for their creativity and professionalism. Freelancers can feel confident that the offers have solid budgets and come from companies that know what they’re doing. Handling everything by email ensures that both the offers and the designers remain private.

The service has only been running a few months but it’s already generating more than $600 a month for a freelance designer who was only looking for a way to share his excess workload. And his list consists of little more than 300 subscribers.

Continue reading ‘When You Don’t Have to Worry About Clickthroughs’

Live Support: A Simple Way to Increase Website Conversions

Published on January 12, 2012 in Internet marketing. 1 Comment Tags: conversion rates, live chat, live support.

These days customers want it all, and they want it quickly, especially when they’re shopping online. With so many options, a customer can be gone with a click of the mouse. That’s why it’s important to stay competitive by meeting the needs of customers quickly. One way to do that is by offering live support or live chat. With live chat, you can actively engage customers and address their questions and concerns while they’re sitting at their computer. No phone required. Online businesses that use live support gain an edge in the marketplace. Here’s why.

What is Live Support?

To use live support, you place a support button in a prominent place on your website. When visitors click on the button, they can chat directly with a customer service rep online in real time. With live chat, customers get the answers they want without having to pick up the phone. You can customize the look of the support button to make it consistent with the theme of your website.

What Are the Advantages of Using Live Chat?

The most important reason to use live chat is that it increases website conversion rates. According to an article published in Internet Retailer magazine, online businesses that use live chat have a conversion rate that’s three times higher than email. That should be music to the ears of any retailer who wants to sell more products. Among the top 100 internet retailers, almost a third are using live chat, more than were using it last year.

Continue reading ‘Live Support: A Simple Way to Increase Website Conversions’