No matter what your market niche, a professional looking email newsletter can boost your business and improve your image. Companies use newsletters to communicate with customers, get the word out about new products and services and build their brands. Smart companies know that newsletters work, and they strive to make every new newsletter an improvement on the last one.
That is why it is so important for business owners to use professional tools when designing their newsletters. A poorly designed newsletter will do nothing for your reputation or your brand – the goal is to make your company look good.
Luckily, there are plenty of free tools available to help you create a professional newsletter. You do not have to break the bank or learn complicated programming languages to create a professional looking newsletter from the ground up. All you need is some simple tools, like a quality image editor and HTML editor.
In order to design a newsletter or a promotional email and to look professional you will need to use some tools, like a good image editor and HTML editor. Listed below are 7 great tools you can use to make your email newsletters stand out from the crowd.
1. KompoZer – we can start with KompoZer, a free alternative to the costly Macromedia Dreamweaver product. KompoZer can be found on the web at KompoZer.net. The program is a full-featured web authoring system and web file management. KompoZer uses WYSIWYG (what you see is what you get) web page editing, so even beginners can get great results.
2. Pixlr – Pixlr is another great tool for email newsletters. Great email newsletters need to have great images, and that is where Pixlr comes in. This program is one of the most popular online photo editors, and companies can use it to optimize and enhance the photos and images they want to include in their newsletters and other marketing products. Pixlr can be found online at pixlr.com.
3. Inkscape – Every newsletter creator needs a quality graphics editor, but businesses do not have to spend hundreds, or even thousands, of dollars on an expensive program. Inscape is an open-source vector graphics editor whose capabilities are similar to expensive programs like CorelDraw and Illustrator. Available for free at Inscape.org, the program supports a number of advanced SVG features like alpha blending, clones and markers. The program is very easy to use, even for non-technical people.
4. Notepad++ – A good text editor is essential for creating a quality email newsletter, and Notepad++ is one of the best. Notepad++ has many capabilities missing from the free Notepad that comes standard on Windows computer, making it easy to edit text and try out different formats. Newsletter editors can find this powerful program at Notepad-plus-plus.org.
5. Word2cleanhtml – Even though it is not recommended, some newsletter editors like to create their text in Microsoft Word. While this is not the optimal way to do it, Word enthusiasts can still get great results with the free Word2cleanhtml tool. Just like the name implies, this product, available online at Word2cleanhtml.com, converts Word documents into clean HTML ready for publishing.
6. HTML Email Boilerplate – this amazing tool is the perfect starting point when coding HTML. The program contains many common email code fixes, making it a good choice for both technically savvy and non-savvy newsletter editors. The website also includes a handy feedback section where users can share their tips and bug fixes.
7. Inline Styler – It is very important for your CSS to be inline, and this handy program makes it easy. Available for free, this program is a must have for any email newsletter creator.
These free and easy to use tools make it easy for even a beginner to create winning professionally designed email newsletters. Instead of spending hundreds or even thousands of dollars on expensive and hard to use programs, you can simply download these free tools to your computer and start creating newsletters that get results.
Once you have used these tools to create a great newsletter, you are ready to import the results of your hard work into SendBlaster. Simply open the program, select the Compose panel and choose “Import HTML from external file” in the Open tab. The free version of our bulk email software allows users to send up to 100 emails at the same time – a perfect solution for small email lists.