It may seem obvious that CC’ing your list subscribers would be a bad idea, but that does not stop some new email marketers from falling into this trap. Even some experienced email marketers may accidentally violate this rule and CC their customers. For instance, a marketer who sends an email campaign for the first time or invites their subscribers to a special event may use the CC field in an unwise manner.
Many of the risks of CC’ing your list of subscribers are obvious. CC’ing your subscribers could introduce a number of privacy concerns, potentially revealing the email addresses of other subscribers and creating a number of other concerns.
CC’ing your list subscribers could also put the professionalism of your business on the line and cause even long time customers to lose faith in your firm. Reputation is everything on the Internet, so anything that puts it in question is best avoided.
If all these reasons are not enough to convince you to avoid the CC field when sending out emails, just consider that CC’ing your list members could also reduce the overall deliverability of your marketing campaign. Every email that fails to reach its target or lands in the spam folder is wasted effort. You want to keep your list as clean as possible, not introduce another factor that could hinder deliverability.
Last but not least, using the CC field when sending out your email marketing messages could be a violation of the CAN-SPAM Act, a law that every email marketer should already be aware of. If you are unaware of this law or unsure what it covers, it is important to review the statutes and make sure all your campaigns are in compliance.
One of the most important requirements of the CAN-SPAM Act is that every message must contain clear and easy to follow instructions on how to opt out. If you use the CC field, even inadvertently, the messages your list members get could lack these clear instructions. If the email program itself does not catch the message and mark it spam, the user who receives it could report the violation and cause a lot of trouble for your company.
The dangers of CC’ing your email list even accidentally are so severe that email marketers should take special pains to avoid it with every new marketing campaign they conceive. Even if you think you have never used the CC field in an email, you never know when an accident will happen. That is why it is so important to use a professional email marketing software like SendBlaster to create and execute your email marketing campaigns. Not only does an email marketing software help you improve the effectiveness of your campaign, but it can also prevent you from making common and potentially dangerous mistakes. Protecting your reputation is essential for every email marketers, and a bulk email software can safeguard your most valuable asset.