Accountants have a vital role to play in modern society, helping business owners and individuals make sense of their taxes and educating others about the importance of managing money and saving for the future. If you work as an accountant, you already know how difficult the job can be and how hard it is to attract new clients.
Whether you work for a huge accounting firm or operate entirely on your own, email marketing can help you build your brand, grow your business and succeed in an increasingly competitive world. There are a number of reasons why all accountants should be using email marketing, and a number of techniques that can help them succeed.
Email marketing is one of the best ways for accountants to reach out to the local business community, as well as individual taxpayers. Whether they create an email newsletter filled with tax tips and money management strategy or use individual messages to tout their services, the right email marketing strategy can make a huge difference for any accountant.
One of the most powerful tings about email marketing is that it is a great tool for building referrals. If you work as an accountant, you already know that much of your business comes from referrals — happy clients who recommend you to their friends, colleagues and family members. When you create a compelling email or an informative newsletter, the recipients will likely forward those documents to their friends. What started as an outreach to one person quickly becomes a dozen or more as each recipient forwards the information on to their circle of friends.
Another big benefit of using email marketing for your accounting firm or private practice is that it is a trackable form of advertising. When you buy a spot on the local radio station or TV channel, you may never know whether the new customers coming through your doors are responding to those ads or not. That can make allocating your future advertising dollars that much harder and cause you to waste money on ineffective outreach methods.
Email marketing is a much different animal. When you market via individual emails and monthly newsletters, you can easily track the results of that outreach. You can assess how each message is doing and how the tweaks you make impact your response rate and bottom line.
The ability to tweak and refine your message is another big benefit of using email marketing to advertise your accounting services. Whether you work on your own or as part of a team, you understand the importance of professionalism and constant communication. Email marketing gives you a number of great benefits in this regard, from putting you and your firm in a professional light to providing useful information to your clients to building your brand and your success.
If you are not already using email marketing for your accounting firm, it is time to give it a try.