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This post is part of a series of guest posts authored by popular bloggers and internet business consultants. Today's guest post is written by Nancy Parker.

10 Guidelines For Writing Effective Subject Lines

Published on December 21, 2011 in Guest Post and Tips & tricks. 1 Comment Tags: , .

First impressions are the most important and that applies to emails as well. Whether you are trying to get a reader to join your organization or to shop at your store, you need a good subject line. It takes a reader less than one second to decide whether or not your email will be opened or deleted. Here are 10 subject line guide lines to grab your reader’s attention.

  1. Discount
    Everyone likes saving money. Offering them a good deal will have the reader intrigued. Be sure that the money saver is something worth opening. “50% off Next Purchase” or “Save Big”
  2. Deadline
    Giving your reader a deadline gives the reader a sense of urgency. Telling them that something won’t last long will have them acting fast. “Don’t wait until it’s too late!” or “Last chance to join”
  3. Humor
    This can be difficult but examine your email content and think of a pun or a statement that will have the reader smiling. Like a cooking email “Recipe for disaster” or an automotive business “Why did the chicken cross the road”.
  4. Personable
    Think about your audience and find a common denominator and then personalize. If they are single young adults, mothers or seniors, address them personally. “Ladies choice” or “Every golferswish list”.
  5. Benefits
    Whether it’s a discount on an item, or news about some new product, we want to know why and how it will benefit us. We are naturally selfish humans. “Clear skin is near” or “You have money saving options”. Continue reading ’10 Guidelines For Writing Effective Subject Lines’
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This post is part of a series of guest posts authored by popular bloggers and internet business consultants. Today's guest post is written by Lauren Bailey, who regularly writes for www.bestcollegesonline.com

Guest Post – How Formal Should Your Emails Be?

Published on November 21, 2011 in Best Practices and Guest Post. 0 Comments Tags: , , , .


The way you conduct yourself and your communication around clients largely depends on who your clients are and what types of feelings you want them to associate with your business. And, by types of feelings, I am referring to the most subtle differences possible. Of course you want customers to view your products and marketing positively, but amidst these general feelings you also have the opportunity to draw closer connections to your audiences or have a more distant yet authoritative appeal. All of this is done through tone.

Deciding What Your Clients Want or Expect

Client expectations can be determined by a variety of things. Some of these things, such as industry standards of communication, are out of your hands. However, most industry standards are there for a reason; if you operate communications for a debt relief company, you might not want to crack jokes every other sentence. But if you are communicating within a relatively new or tech-savvy industry, you can take some liberties.

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This post is part of a series of guest posts authored by popular bloggers and internet business consultants. Today's guest post is written by Glen B, who helps individuals and businesses at NetIdnow on how create websites using using WebStudio Website Builder.

Guest Post – How Not To Throw Your Email in the Spam Bin

Published on November 11, 2011 in Best Practices and Guest Post. 0 Comments Tags: , , .

Email Marketing is one of the most cost-effective ways in pulling off your eCommerce website’s success. But while you are doing an email marketing campaign, you will always be worried if your emails get through the spam filters of your recipient’s inboxes and not to the spam folder.

Here are some tips that you should consider to not end up as Spam.

  • Use the right words
    Email subjects and content containing “FREE”, “SALE”, and other promotional lingo can tip off spam filters to not place your email at the inbox. Use the right words in the subject line and as well as in your email content when sending an email. The best thing to do is to use your company name, label, and brand as your subject as well as the intent of the email. For example, other than using “FREE Ebook to Online Marketing”, you can modify it and use “SEoptimizemenow: Your Guide to Online Marketing Success”. In that way, you can be sure that it gets to your recipient’s inbox and is interesting enough to be read by them.
  • Be more personal
    Every recipient’s got a name and it is so much better if you mention their names in greeting them. This makes your email look more personal but also professional, making your recipients feel that the email is really drafted for them.
  • Provide a clear Unsubscribe Link
    Honor those recipients who click the unsubscribe link. While it is sad to let them go, you have to give them the freedom to continually receive your emails or not. This should also be done quickly as you do not want to be labeled as spam by these recipients.
  • Do not use Large Images to Contain your Email
    Large images can also tip off spam filters to filter your email as spam. Should you really need to use an image, keep it to a maximum of 600px.
    Continue reading ‘Guest Post – How Not To Throw Your Email in the Spam Bin’
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This post is part of a series of guest posts authored by popular bloggers and internet business consultants. Today's guest post is written by Daniela Baker, who helps entrepreneurs at CreditDonkey with evaluating the best credit card for small business.

How to Keep Your Email Campaign Out of the Spam Folder

Published on June 17, 2011 in Best Practices and Guest Post. 0 Comments Tags: , , , .

The spam folder—every email marketer’s worst nightmare. Once your emails are flagged as spam, your campaign metrics plummet, going from a potential success to an email flop. Thankfully, there are some tactics you can employ to help ensure your emails stay in your recipients’ inbox instead of their spam folder.

Here are the tips you can follow to keep your email campaign out of the spam folder.

Follow the CAN-SPAM Act

Whether or not your emails are getting sent to the spam folder, it’s important that you follow the CAN-SPAM Act. It’s a federal mandate that email marketers must follow. Included in the act are the following points, as outlined by the Federal Trade Commission:

  • Don’t be misleading or use false information in the header (“To” and “From” fields)
  • Skip the deceptive subject lines
  • Clearly identify the email as an advertisement
  • Include your business mailing address (this can include a P.O. Box)
  • Include opt-out instructions for future e-mails
  • Follow-up on opt-out requests in a timely manner; opt-outs must be processed within 10 business days

Also, it is important to note that you’re responsible for all email marketing efforts completed for your business. This includes email marketing that you pay another firm to complete for your company. This makes it important for you to do your due diligence and monitor any efforts that are being completed on your behalf.

Continue reading ‘How to Keep Your Email Campaign Out of the Spam Folder’

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This post is part of a series of guest posts authored by popular bloggers and internet business consultants. Today's guest post is written by Dean Shanson, a professional marketing writer and a regular contributor to some of the Web’s leading marketing blogs.

Email Permission Reminders for Disorganized Marketers

Published on January 24, 2011 in Guest Post. 0 Comments Tags: , , .

For many marketers, email marketing is just one small part of a sales campaign. It’s a technique that they might use once a month in addition to search engine optimization, social media, pay-per-click advertising and a host of other techniques.

It would be great if every email marketer did more than that. It would be great if every email marketer, even those who simply try to capture emails on their websites and shoot out a promotion every now and then, took the time to segment their lists, prune out old email addresses and make sure they knew where each subscriber had come from.

It would be great for the people on the list, and it would be great for the sellers too. It would help them to increase their clickthrough and conversion rates and allow them to personalize messages for different kinds of readers.

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The Difference Between Email Marketing and Electronic Newsletters

Published on November 29, 2010 in Best Practices and Guest Post. 0 Comments Tags: , , .

Each week, several dozen promotional emails pass through my filters and land in the various folders I’ve prepared to receive them. Some are long and some are short. Some are ignored and some are read. Some are clicked and some aren’t. They all want me to buy but they do it in different ways.

Or rather, those dozens of different emails want me to buy in just two different ways: sooner or later.

Some want me to buy immediately. They provide a quick announcement of a discount or a special offer. The emails tend to be small, digestible at a glance and have a single, clear call to action.

Disposable Email Flyers

They’re email flyers, as simple and disposable as the bits of paper that students hand out to passers-by on any commercial street. If I needed the product anyway, then I’d probably grab the opportunity to buy from that seller and at that price. If I wasn’t already considering a purchase though, then a glance at a simple email — like a quick look at a paper flyer — will struggle to create enough desire to make the sale. I’ve usually forgotten about the email five minutes after I’ve looked at it.

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Today's guest post is written by Sarah Becherer, business development manager for TemplateZone, a Boston-based company specializing in dynamic templates and editing tools for email marketing and desktop publishing.

Guest Post – Life’s Too Short to Start From Scratch

Published on August 2, 2010 in Guest Post. 0 Comments Tags: , , , .

It’s a lovely summer evening – the air has cooled but sunshine’s still warming the sidewalks, & you’re… at work? What are you still doing there?

Oh, designing your next email campaign. Uh, nope, I’m not sure how to add a border to your photo – or what to do about those weird line breaks. You had better figure it out, though, or you’re going to miss the gelato that we’re all eating for dinner.

This sentiment, of course, carries over into other seasons: why slave over something specialized like coding HTML emails, when you have so much other stuff to do?

Do you (a super-busy small business professional) really need to learn how to craft an effective, engaging email using programs with a high price and even higher learning curve? Well, hiring an internal designer is a big investment – and outsourcing every single email campaign will get expensive, fast.

Continue reading ‘Guest Post – Life’s Too Short to Start From Scratch’

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