The spam folder—every email marketer’s worst nightmare. Once your emails are flagged as spam, your campaign metrics plummet, going from a potential success to an email flop. Thankfully, there are some tactics you can employ to help ensure your emails stay in your recipients’ inbox instead of their spam folder.
Here are the tips you can follow to keep your email campaign out of the spam folder.
Follow the CAN-SPAM Act
Whether or not your emails are getting sent to the spam folder, it’s important that you follow the CAN-SPAM Act. It’s a federal mandate that email marketers must follow. Included in the act are the following points, as outlined by the Federal Trade Commission:
- Don’t be misleading or use false information in the header (“To” and “From” fields)
- Skip the deceptive subject lines
- Clearly identify the email as an advertisement
- Include your business mailing address (this can include a P.O. Box)
- Include opt-out instructions for future e-mails
- Follow-up on opt-out requests in a timely manner; opt-outs must be processed within 10 business days
Also, it is important to note that you’re responsible for all email marketing efforts completed for your business. This includes email marketing that you pay another firm to complete for your company. This makes it important for you to do your due diligence and monitor any efforts that are being completed on your behalf.
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