According to a recent research by MarketingSherpa, 44% of B2B email lists have less than 5.000 addresses.
The first message that we want to give is not to worry too much of the amount of addresses in the lists. To seriously do e-mail marketing it is not necessary to work with dozens of thousands e-mails. It is actually not rare to get satisfying results also with e-mail marketing activities performed with few hundreds of well targeted addresses.
An element that we consider essential to determine the success of a e-mail marketing campaign is the quality of the used e-mail addresses list.
We could have conceived an extraordinary campaign, but if the used list does not contain addresses suitable to target, the results will be modest. We already suggested avoiding lists purchase. We repeat it once again. NEVER buy email lists, use only in-house collected lists!
Continue reading ‘Email Lists: Size Does Not Matter, Quality Does’
