Before you hit the send button, it is useful to ask yourself a number of questions. Following is a checklist that will help you be sure you did not miss anything.
Ready to test your email campaign?
FROM & SUBJECT LINES
1. Am I using a valid FROM email address?
2. Does my brand appear in the subject line or “From” address?
3. Is the subject 40/50 characters (including spaces) or less?
4. Does it relate to the content of the email? Does it create a “sense of urgency”?
5. Does it grab the reader’s attention without looking like spam?
LIST
6. Am I sending it to the correct list?
7. Do I have permission to send emails to the people on my list?
8. Did I segment it appropriately?
