The choice of color scheme for your emails should never be left to chance.
Indeed, using email templates made up of colors completely different from those used on your website or your logo could create problems for the cohesiveness of your brand identity.
Luckily, with a little care, this danger is easily avoided. Above all, color should not be over-used. An overly colorful newsletter can appear unprofessional and may jeopardize user-friendliness. It is best to stick to your brand or web-site’s characteristic colors. This will make your emails instantly recognizable to your readers, helping to preserve your brand identity.
If you are unsure of which color codes to use in your template, there are a number of trustworthy (free) on-line services that can recognize the exact color code of any on-line element. Here’s our selection of the best.
Continue reading ‘The Importance of Colors in Email Campaigns’
