The toughest part of email marketing begins after the copy has been written and the messages have gone out. As the open rates, the clickthroughs and, most importantly, the orders come in, they reveal huge amounts of information about your subscriber list. Each email will tell you a little more about your subscribers’ buying preferences,…
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Marketing expert Drew McLellan recently received what he called “the worst sales email ever.” It’s a stinker, one hundred words of the daftest communication ever to travel through an email server. Here it is: Hi folks, Name Name here from Company Name.com. Our network of sites reaches a business savvy audience of over 5 million…
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This post is part of a series of guest posts authored by popular bloggers and internet business consultants. Today's guest post is written by Alyssa Clarke.
Email marketing campaigns are notorious for degenerating into unwanted spam for people’s email inbox. If you expect this strategy to prove effective for you to achieve your marketing goals, it is important that you ensure that people read your emails with interest and not trash them without reading. Any tool can work in your favor…
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What do you think it would take to have an open rate of 40 percent? Maybe you’d need to do lots of A/B testing? Perhaps you’d do careful list segmentation, making sure that you’re only sending messages to the most appropriate audiences. Maybe you’d look closely at your subject lines and your address lines, using…
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Folyo is a job service for freelance designers. Sacha Greif, the service’s founder and a designer with more work than he can handle, assesses designers, reviews submissions from companies and tries to bring the two together. Unlike other freelance jobs sites though, Greif doesn’t post the offers on his website. Freelancers can’t bid or compete…
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This post is part of a series of guest posts authored by popular bloggers and internet business consultants. Today's guest post is written by Lauren Bailey, who regularly writes for www.bestcollegesonline.com
The way you conduct yourself and your communication around clients largely depends on who your clients are and what types of feelings you want them to associate with your business. And, by types of feelings, I am referring to the most subtle differences possible. Of course you want customers to view your products and marketing…
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