customers | Email Marketing Blog

This post is part of a series of guest posts authored by popular bloggers and internet business consultants. Today's guest post is written by Alyssa Clarke.

Behavioral Targeting in Marketing: Is it Moving Towards Its End?

Filed under: Best Practices, Guest Post by Guest Author - Tags: advertising, customers, targeting

Amidst the tug of war between the Federal Trade Commission (FTC) and advertising world, the consumers are now seen deciding about target adverting. But the fact is both advertising and behavioral targeting is never going to stop. The idea of behavioral targeting based on the past behavior patterns of consumers is not just the only…
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This post is part of a series of guest posts authored by popular bloggers and internet business consultants. Today's guest post is written by Susan Wells, a blogger at Insurancequotes.org

How to Write The Perfect Email For Potential Customers

Filed under: Best Practices, Guest Post by Guest Author - Tags: customers, email marketing, Guest Post, strategies

To say email marketing is a delicate business would be an understatement. The success of email marketing hinges upon the thought and craft put into the writer’s actually message, the ability to make the email seem more than a vague pitch at an anonymous email address. Needless to say, it’s not always easy to make…
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Email Marketing – Use LinkedIn to Keep in Touch With Prospects and Customers

Filed under: General by SendBlaster - Tags: customers, email marketing, linkedin, prospects

Social media expert Linda Coles wrote a great overview of how to use LinkedIn Mail to keep in touch with your business prospects, contacts and customers. Linda says that LinkedIn’s Mail feature is one of the most under-utilized parts of the service. It can help to grow your connections and also increase business if used…
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More Useful Ways to Segment Your List

Filed under: Best Practices, Tips & tricks by SendBlaster - Tags: customers, leads, subscribers list

Segmenting your subscriber list is known to be an important way of improving results. Divide your list by zip code, job title, or “customer type,” for example, and some research has found that open rates improve by almost 19 percent, click rates by nearly 22 percent, and even the bounce rate drops a little. But…
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