Each week, several dozen promotional emails pass through my filters and land in the various folders I’ve prepared to receive them. Some are long and some are short. Some are ignored and some are read. Some are clicked and some aren’t. They all want me to buy but they do it in different ways. Or…
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The first newsletter is always the hardest. With a million different templates to choose from or a professional designer ready to create your own unique look, getting your email campaign up and running really shouldn’t be difficult. But all of those options just make it harder to make the first choice: which style matches your…
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This post is part of a series of guest posts authored by popular bloggers and internet business consultants.
Today's guest post is written by Dean Shanson, a professional marketing writer and a regular contributor to some of the Web’s leading marketing blogs.
Email newsletters allow businesses to stay in touch with customers. They ensure that buyers haven’t forgotten them and they increase the chances that the next time a customer wants the kind of products or services they offer, their company will be the first to come to mind. They’re a form of drip marketing — but…
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This post is part of a series of guest posts authored by popular bloggers and internet business consultants.
Today's guest post is written by Dean Shanson, a professional writer and a regular contributor to some of the Web’s leading marketing blogs.
This post is part of a series of guest posts authored by popular bloggers and internet business consultants.
Today's guest post is written by Dean Shanson, a professional writer and a regular contributor to some of the Web’s leading marketing blogs.
Email marketing copy has to do two things at the same time. Those two things conflict. A newsletter or an email has to entertain and inform its readers; it has to provide value. Messages that don’t provide value just take up space in the recycle folder. But the same message also has to generate income….
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