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	<title>SendBlaster Blog &#187; Dean Shanson</title>
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	<description>Making Email Marketing Simple and Effective</description>
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		<title>The Difference Between Email Marketing and Electronic Newsletters</title>
		<link>http://blog.sendblaster.com/2010/11/29/the-difference-between-email-marketing-and-electronic-newsletters/</link>
		<comments>http://blog.sendblaster.com/2010/11/29/the-difference-between-email-marketing-and-electronic-newsletters/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 09:40:53 +0000</pubDate>
		<dc:creator>SendBlaster</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[Dean Shanson]]></category>
		<category><![CDATA[email flyer]]></category>
		<category><![CDATA[newsletter]]></category>

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		<description><![CDATA[Each week, several dozen promotional emails pass through my filters and land in the various folders I’ve prepared to receive them. Some are long and some are short. Some are ignored and some are read. Some are clicked and some aren’t. They all want me to buy but they do it in different ways. Or [...]]]></description>
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		<title>Matching Your Newsletter Style to Your Business Approach</title>
		<link>http://blog.sendblaster.com/2010/10/11/matching-your-newsletter-style-to-your-business-approach/</link>
		<comments>http://blog.sendblaster.com/2010/10/11/matching-your-newsletter-style-to-your-business-approach/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 14:33:23 +0000</pubDate>
		<dc:creator>SendBlaster</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Dean Shanson]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[newsletter]]></category>

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		<description><![CDATA[The first newsletter is always the hardest. With a million different templates to choose from or a professional designer ready to create your own unique look, getting your email campaign up and running really shouldn’t be difficult. But all of those options just make it harder to make the first choice: which style matches your [...]]]></description>
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		<title>Guest Post &#8211; Put Desire in Your Subscribers</title>
		<link>http://blog.sendblaster.com/2010/06/08/guest-post-put-desire-in-your-subscribers/</link>
		<comments>http://blog.sendblaster.com/2010/06/08/guest-post-put-desire-in-your-subscribers/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 12:20:48 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[Dean Shanson]]></category>
		<category><![CDATA[email marketing strategies]]></category>
		<category><![CDATA[limited offers]]></category>

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		<description><![CDATA[Email newsletters allow businesses to stay in touch with customers. They ensure that buyers haven’t forgotten them and they increase the chances that the next time a customer wants the kind of products or services they offer, their company will be the first to come to mind. They’re a form of drip marketing — but [...]]]></description>
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		<title>Guest Post &#8211; How to Add Discounts Without Adding a Hard Sell</title>
		<link>http://blog.sendblaster.com/2010/04/30/guest-post-how-to-add-discounts-without-adding-a-hard-sell/</link>
		<comments>http://blog.sendblaster.com/2010/04/30/guest-post-how-to-add-discounts-without-adding-a-hard-sell/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 14:24:35 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[Tips & tricks]]></category>
		<category><![CDATA[Dean Shanson]]></category>
		<category><![CDATA[discount codes]]></category>
		<category><![CDATA[email marketing strategies]]></category>
		<category><![CDATA[rewards]]></category>

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		<description><![CDATA[Email marketing copy has to do two things at the same time. Those two things conflict. A newsletter or an email has to entertain and inform its readers; it has to provide value. Messages that don’t provide value just take up space in the recycle folder. But the same message also has to generate income. [...]]]></description>
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