Sometimes, we are asked if (and where) it is possible to buy list of email addresses. We want to emphasize that it is illegal to send emails to addresses of people or companies that have not specifically requested the sending of promotional emails.
In addition, this kind of practice is ineffective for some reasons.
First of all, the bother that is procured to those who receive your email. It is very probable that they will delete your message before even reading it. On the other hand, those who are more careful will put you on a list of blocked users or on a “blacklist” of an antispam filter. Your image, or your company brand, will be strongly compromised since you will be negatively considered as a source of spamming. Moreover, it is statistically proved that a campaign centered on sending few emails to an interested “audience” is more effective than a massive sending to a generic list of acquired addresses.
Tag Archive for 'email addresses'
What contradiction! Many companies keep using a no-reply email address for their email marketing campaigns and then ask you to “Get Social” on Facebook and Twitter.
The no-reply@ addresses represent an old (and rude) practice that should be abandoned. Email marketing is, first of all, an effective way to build a relationship with your customers. So, if you have a no-reply address, it means that you really don’t want to talk to your subscribers (and potential clients). It’s a matter of credibility!
The best solution is to use your valid email address. If you do not want to receive the replies to your personal account, then use rules to filter out those messages or set up a new inbox and check it regularly.
We are living the age of Social Media. You should create response and help move the customer from awareness to interest and get them ready to hand over to sales.
