Building a solid list of contacts is perhaps the most difficult and time-consuming part of email marketing. Without a good list of prospects, the return for all your hard work could be quite low. That may be why so many email marketers take shortcuts – like buying an email list. At first glance, buying a…
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You know that opt-in email lists are better than opt-out email lists. You know that even though you don’t have the figures to back it up. It stands to reason. Sending a message to even a legitimate third party list is always going to produce worse results than emailing people who have confirmed that they…
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There are a number of common techniques to expand your email list. For example you can offer some extras like a free ebook or a free admission to your member area, sponsor a contest (people love them!) or set up a Google AdWords campaign in order to collect. Today we focus on co-registration, a bit…
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We have just completed “TrackReports E-mail Stats” , an internal study we conducted on 4,000 mailings tracked by our newly launched email tracking tool – TrackReports. The results of the study are listed below. Method 4,000 email lists from TrackReports database were taken into account. In order to avoid distorsion from poorly designed or test lists, we discarded…
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According to a recent research by MarketingSherpa, 44% of B2B email lists have less than 5.000 addresses. The first message that we want to give is not to worry too much of the amount of addresses in the lists. To seriously do e-mail marketing it is not necessary to work with dozens of thousands e-mails….
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