Email Lists | SendBlaster Blog

We have just completed “TrackReports E-mail Stats” , an internal study we conducted on 4,000 mailings tracked by our newly launched email tracking tool – TrackReports.
The results of the study are listed below.

Method
4,000 email lists from TrackReports database were taken into account. In order to avoid distorsion from poorly designed or test lists, we discarded mailings with open rates below 1% or above 50% and click rates below 0,5%, and mailings to less than 100 recipients. Furthermore, we did not take into account the content of the mailings, as this information is not available in TrackReports’ database.

Findings
The analysis compared open and click-through rates (CTR) achieved by different list sizes (from 100 to 100,000 subscribers), and found that small e-mail lists get better open rates and click rates than larger lists.

Continue reading ‘Small e-mail lists perform better than larger mailings – TrackReports E-mail Stats’

According to a recent research by MarketingSherpa, 44% of B2B email lists have less than 5.000 addresses.
The first message that we want to give is not to worry too much of the amount of addresses in the lists. To seriously do e-mail marketing it is not necessary to work with dozens of thousands e-mails. It is actually not rare to get satisfying results also with e-mail marketing activities performed with few hundreds of well targeted addresses.

An element that we consider essential to determine the success of a e-mail marketing campaign is the quality of the used e-mail addresses list.
We could have conceived an extraordinary campaign, but if the used list does not contain addresses suitable to target, the results will be modest. We already suggested avoiding lists purchase. We repeat it once again. NEVER buy email lists, use only in-house collected lists!

Continue reading ‘Email Lists: Size Does Not Matter, Quality Does’