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	<title>SendBlaster Blog &#187; email marketing strategies</title>
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		<title>What Are You Putting Before The Subject Line?</title>
		<link>http://blog.sendblaster.com/2010/07/14/what-are-you-putting-before-the-subject-line/</link>
		<comments>http://blog.sendblaster.com/2010/07/14/what-are-you-putting-before-the-subject-line/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 09:26:32 +0000</pubDate>
		<dc:creator>SendBlaster</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Tips & tricks]]></category>
		<category><![CDATA[email marketing strategies]]></category>
		<category><![CDATA[email sender]]></category>
		<category><![CDATA[subject lines]]></category>

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		<description><![CDATA[Copywriters know that the most important part of any piece of marketing is the headline. If they can’t work a good hook into the first line of the brochure, the sales letter or the flyer, it doesn’t matter what they write in the body of the material. It won’t be read. For email marketers, the [...]]]></description>
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		<title>Guest Post &#8211; Put Desire in Your Subscribers</title>
		<link>http://blog.sendblaster.com/2010/06/08/guest-post-put-desire-in-your-subscribers/</link>
		<comments>http://blog.sendblaster.com/2010/06/08/guest-post-put-desire-in-your-subscribers/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 12:20:48 +0000</pubDate>
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				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[Dean Shanson]]></category>
		<category><![CDATA[email marketing strategies]]></category>
		<category><![CDATA[limited offers]]></category>

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		<description><![CDATA[Email newsletters allow businesses to stay in touch with customers. They ensure that buyers haven’t forgotten them and they increase the chances that the next time a customer wants the kind of products or services they offer, their company will be the first to come to mind. They’re a form of drip marketing — but [...]]]></description>
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		<title>Guest Post &#8211; How to Add Discounts Without Adding a Hard Sell</title>
		<link>http://blog.sendblaster.com/2010/04/30/guest-post-how-to-add-discounts-without-adding-a-hard-sell/</link>
		<comments>http://blog.sendblaster.com/2010/04/30/guest-post-how-to-add-discounts-without-adding-a-hard-sell/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 14:24:35 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[Tips & tricks]]></category>
		<category><![CDATA[Dean Shanson]]></category>
		<category><![CDATA[discount codes]]></category>
		<category><![CDATA[email marketing strategies]]></category>
		<category><![CDATA[rewards]]></category>

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		<description><![CDATA[Email marketing copy has to do two things at the same time. Those two things conflict. A newsletter or an email has to entertain and inform its readers; it has to provide value. Messages that don’t provide value just take up space in the recycle folder. But the same message also has to generate income. [...]]]></description>
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