Email Marketing Strategy | Email Marketing Blog

The Power of Testimonials in Email Marketing

Filed under: Best Practices by SendBlaster - Tags: customer testimonials, email marketing strategy

We all know the importance of using customer testimonials on web sites. People need the security and comfort of knowing that other people have appreciated what you have to offer. This is really a very basic part of any marketing strategy and if you think about it you will also choose to go with a…
Read more

Epsilon Data Breach: Millions of Email Addresses Exposed

Filed under: News by SendBlaster - Tags: email marketing strategy, security

Email marketing provider, Epsilon, has announced that “an incident was detected where a subset of Epsilon clients’ customer data were exposed by an unauthorized entry into Epsilon’s email system” on March 30. In other words, a large number of email lists – milions of email addresses – have been compromised and now may receive spam…
Read more

Email Footers: Best Practices & Tips

Filed under: Tips & tricks by SendBlaster - Tags: email marketing strategy, footers

Footers are probably the last read part of the email but they are certainly not least. Nowadays readers expect that footers should also display relevant information about your business and your brand. That’s why you should consider them as part of your email marketing strategy. In other words don’t understate them! At least you should…
Read more