First impressions are the most important and that applies to emails as well. Whether you are trying to get a reader to join your organization or to shop at your store, you need a good subject line. It takes a reader less than one second to decide whether or not your email will be opened or deleted. Here are 10 subject line guide lines to grab your reader’s attention.
- Discount
Everyone likes saving money. Offering them a good deal will have the reader intrigued. Be sure that the money saver is something worth opening. “50% off Next Purchase” or “Save Big” - Deadline
Giving your reader a deadline gives the reader a sense of urgency. Telling them that something won’t last long will have them acting fast. “Don’t wait until it’s too late!” or “Last chance to join” - Humor
This can be difficult but examine your email content and think of a pun or a statement that will have the reader smiling. Like a cooking email “Recipe for disaster” or an automotive business “Why did the chicken cross the road”. - Personable
Think about your audience and find a common denominator and then personalize. If they are single young adults, mothers or seniors, address them personally. “Ladies choice” or “Every golferswish list”. - Benefits
Whether it’s a discount on an item, or news about some new product, we want to know why and how it will benefit us. We are naturally selfish humans. “Clear skin is near” or “You have money saving options”. Continue reading ’10 Guidelines For Writing Effective Subject Lines’
