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This post is part of a series of guest posts authored by popular bloggers and internet business consultants.
Today's guest post is written by Dean Shanson, a professional writer and a regular contributor to some of the Web’s leading marketing blogs.

Guest Post: Your Messaging Routine — and When to Break It

Published on March 24, 2010 in Guest Post and Tips & tricks. 1 Comment Tags: , , .

Writers starting to produce a giant opus are told to create a regular routine. It’s the best way, they’re informed, to ensure that they’ll get from introduction to conclusion one step at a time and without giving up halfway through chapter two.

The same advice should be given to email marketers. Messages delivered to inboxes might be able to generate some extra cash, but when you’re looking to build a business, those messages have to be delivered regularly, reliably and predictably. Whether you hit your list once a week or once a month, if you can get the messaging into a routine, you’re less likely to miss a mailing… then another, until you find that you’re not mailing at all any more.

Sometimes though, it can pay to break that routine, adding extra mailings to the regular messages that you send out at fixed times.
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We are excited to annunce a new series of guest posts that will be authored by popular bloggers and internet business consultants.
Today's guest post is written by Dean Shanson, a professional writer and a regular contributor to some of the Web’s leading marketing blogs.

Guest Post: Put the Personal Power of Social Media in Your Email Messages

Published on March 15, 2010 in General and Guest Post. 0 Comments Tags: , , .

One of the changes that social media has brought to marketing is that it’s made selling personal. Because tweets and even Facebook pages are created by individuals who display their photos and share personal details, they allow the entrepreneur behind the business to form a personal relationship with members of his or her market. Leads become friends as a way of turning them into customers.

That’s a powerful change. People usually do business with people they know, like and trust, so the ability to create personal relationships, even shallow ones, can create the kind of long-term connections that businesses need for reliable sales. That’s why the most successful commercial Twitter streams are those that allow the twitterer to mix personal comments with professional announcements. Starbucks do it well, and so do Zappos.

And email marketers can do it too.

Continue reading ‘Guest Post: Put the Personal Power of Social Media in Your Email Messages’

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