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Tag Archive for 'html emails'

Free Lightweight Photoshop Alternative Image Editors

In our previous post we focused on HTML editors and suggested some good solutions to easily create html emails.  Today we would like to take a closer look at image editors.
Images, graphics and other design elements can dramatically improve the look and feel of your emails and help to express your main message.
There’s not doubt that Adobe Photoshop is the most popular and powerful image editing software.
Professional designers love it and tend to prefer it to other tools because it simply contains anything they need for their graphic projects, like advanced filters, plugins and extraordinary effects.
Fortunately a number of free alternatives are available for users who cannot afford it (Photoshop CS5 costs $699) or simply prefer something more simple and easy to use.
Let’s take a look at our selection of 6 free alternative image editors.

GIMP
GIMP (“GNU image manipulation program”) is considered the open source answer to Adobe Photoshop since that it contains most of the functions included in Photoshop.


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13 HTML Email Tips

Every time you create a new HTML email you should check that it works properly across email clients and platforms. In this post we’ve listed a couple of “golden rules” regarding html emails.  Do you already follow them?

  1. Keep your HTML emails no larger than 650 pixels wide.
  2. E-mails file size around 50 kilobytes. Not larger than 100 kilobytes.
  3. Do not try to use CSS. They do not render properly in emails: we recommend using INLINE styles.
  4. Use ALT Tags for images, most email clients do not show images when the email loads in the preview pane.
  5. Include a web link to read your email online.
  6. Don’t send Image only emails. Spam filters could flag them as spam.
  7. Use simple and bold headlines: a clear “Call to Action” can grab your readers’ attention.
  8. Continue reading ’13 HTML Email Tips’