Leads and prospects are pummeled by marketers all the time. They see special offers when they go to the supermarket. Coupon catalogs fall out from the pages when they open their newspaper. Websites tell them to buy now because if they don’t, the price will go up in two minutes and counting. When they see…
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Real estate businesses rely heavily on email marketing, according to a 2010 study by the Robert H. Smith School of Business. However, a secret-shopping report, published by PCMS Consulting and One Cavo in May 2011, suggests that real estate agencies are not capitalizing on the web-based leads they generate. In the study, nearly 75 percent…
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There are a number of common techniques to expand your email list. For example you can offer some extras like a free ebook or a free admission to your member area, sponsor a contest (people love them!) or set up a Google AdWords campaign in order to collect. Today we focus on co-registration, a bit…
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Segmenting your subscriber list is known to be an important way of improving results. Divide your list by zip code, job title, or “customer type,” for example, and some research has found that open rates improve by almost 19 percent, click rates by nearly 22 percent, and even the bounce rate drops a little. But…
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