We have just completed “TrackReports E-mail Stats” , an internal study we conducted on 4,000 mailings tracked by our newly launched email tracking tool – TrackReports.
The results of the study are listed below.
Method 4,000 email lists from TrackReports database were taken into account. In order to avoid distorsion from poorly designed or test lists, we discarded mailings with open rates below 1% or above 50% and click rates below 0,5%, and mailings to less than 100 recipients. Furthermore, we did not take into account the content of the mailings, as this information is not available in TrackReports’ database.
Findings The analysis compared open and click-through rates (CTR) achieved by different list sizes (from 100 to 100,000 subscribers), and found that small e-mail lists get better open rates and click rates than larger lists.
All SendBlaster 2 users are able to schedule their mailings to be sent out at specific dates. It is a very simple operation that allows improving your email marketing activities.
Here are the key steps to follow:
Open SendBlaster (v.2)
Click on the ‘Compose Message’ panel
Edit your message
Click on ‘Send panel’
Make sure all your settings are correct
Click on ‘Send Later…’
Choose a Title for your scheduled mailing
Select a date a time you want to be sent, then ‘Ok’
Click on ‘Run in schedule Mode’ in the pop up window
Well done! Your mailing will be sent at the date and time you selected.
We have also prepared a short video tutorial that demostrates how to schedule your mailings to start a specific date and time …in just 1 minute!
In the ‘Schedule’ panel you can schedule current mailing operation (button New), change schedule date for the selected scheduled mailing operation (Edit date), preview the selected scheduled message (E-mail preview), start the selected mailing operation (Send Now), or delete one or more mailing operations (Delete).
Mailings can also be “parked”: it means that they are ready for being sent, but they will not be automatically launched. You will be able to manually launch it at a later date.
Finally, keep in mind that scheduled mailings are only launched when SendBlaster is in “Schedule mode”, in other words when it’s minimized in the tray area.
No mailings, even if the scheduled time has elapsed, will be automatically launched if the software is in “normal” mode.
Connect with us!
Get our Newsletter
Sign up for email marketing articles, tips & updates!
We respect your privacy.
We have just completed “TrackReports E-mail Stats” , an internal study we conducted on 4,000 mailings tracked by our newly launched email tracking tool – TrackReports.
English