Every day we receive dozens of emails from colleagues, partners, clients. It is surprising to note how often the email signature is poorly utilized or indeed entirely absent. The truth is that, in addition to serving as an useful reminder, your signature can be transformed into an effective marketing tool to promote your business.
Let’s go through some of the characteristics that an effective signature should have.
Contact details
Above all else, this essential information should never be left out: it must allow you to be easily identified and contacted by your recipients. In particular: Name, Surname, Company name, Business Telephone and Fax number, and Link to your website. It is also a good common practice to include the sender’s role or responsibility within the company, beneath the first line with their name.
Logo
Including a logo in your signature is another sure way of catching your readers’ attention, but it could also be seen as irritating if excessively heavy or failing to display correctly. You should thus use only very light logos (3kb max file size), optimized by the web (.jpg, .gif, .png format) and hosted on your webserver.
Tag Line
If you would like to communicate further information about your company, you can add on a brief tag line, or a quote reflecting your company philosophy.
Continue reading ‘How to Use Your Email Signature as An Effective Marketing Tool’
