Online fundraising rose by 40 percent between 2009 and 2010, making it the fastest growing fundraising channel for nonprofit organizations, according to the annual Convio Online Marketing Nonprofit Benchmark Index™ Study.
With the 600 respondents raising more than $1.3 billion online during 2010, the study makes it clear that supporters increasingly want to engage with nonprofits electronically.
Email marketing has become a vital tool for nonprofits. On average, nonprofits had almost 50,000 subscribers on their email databases in 2010, an increase of 22 percent over 2009.
For cash-strapped nonprofits, emails are more cost-effective than printed material, with each email costing a few cents to create and send. Many nonprofits have embraced email marketing and are engaging subscribers more effectively than their commercial counterparts.
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