There is no doubt that coupons are very popular these days. From magazine articles and TV spots highlighting extreme couponers to ordinary consumers trying to save some money, the use of coupons has exploded in recent years. A recent study by Burst Media found that more than one third of female shoppers reported using coupons…
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The biggest challenge of Internet marketing isn’t collecting email addresses, and it’s not figuring out what sort of copy is most likely to persuade someone to click. It’s figuring out what to say. Too often, that’s a last-minute decision. Marketers set aside a time to write their newsletter or push out an email and it’s…
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Email marketing can usually be divided into two forms: advertising blasts that contain little more than an image and an offer; and newsletters that give away information to entice readers to click through and learn more. The division between those two forms is usually pretty clear. Offers go out to support specific promotions while newsletters…
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