You know that opt-in email lists are better than opt-out email lists. You know that even though you don’t have the figures to back it up. It stands to reason. Sending a message to even a legitimate third party list is always going to produce worse results than emailing people who have confirmed that they…
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One recommended best practice in email marketing is to segment your list. Target your blasts so that only those who have indicated that they want to receive one particular kind of email receive that type and not any other type. When someone who has subscribed to a newsletter receives a promotional email promising a discount…
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One of the most important elements of a successful newsletter is the subject. 1 out 3 Americans open emails solely based on the subject line (Jupiter Research, 2007) and nearly 70% of Americans choose to click the “This is Spam” button based on what they see in the subject line. The challenge is then to…
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