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Tag Archive for 'promotion'

When You Don’t Have to Worry About Clickthroughs

Folyo is a job service for freelance designers. Sacha Greif, the service’s founder and a designer with more work than he can handle, assesses designers, reviews submissions from companies and tries to bring the two together.
Unlike other freelance jobs sites though, Greif doesn’t post the offers on his website. Freelancers can’t bid or compete to win the projects publicly. Instead, Greif charges companies a $100 fee once their offers have been accepted, waits until the end of the week then sends the list of jobs to his subscriber list by email.

For Greif, the benefits are clear. Because he checks both the jobs and the designers both sides know that they’re receiving quality. Employers know that the freelancers they’re hiring have been hand-selected for their creativity and professionalism. Freelancers can feel confident that the offers have solid budgets and come from companies that know what they’re doing. Handling everything by email ensures that both the offers and the designers remain private.

The service has only been running a few months but it’s already generating more than $600 a month for a freelance designer who was only looking for a way to share his excess workload. And his list consists of little more than 300 subscribers.

Continue reading ‘When You Don’t Have to Worry About Clickthroughs’

Match Your Readers Hopes and Expectations for Better Open Rates and More Sales

One recommended best practice in email marketing is to segment your list. Target your blasts so that only those who have indicated that they want to receive one particular kind of email receive that type and not any other type.
When someone who has subscribed to a newsletter receives a promotional email promising a discount on one of your products, they’re probably not going to open it. Some will. But as a marketer, you can expect your open rates to be much lower when you send stand-alone promotional emails to newsletter subscribers.

The best policy is always to ask people at registration what they want to read. Send newsletters to people who have signed up for newsletters, and promotional emails to people who have indicated that they want to know about offers.
That doesn’t mean that you can’t also offer discounts to newsletter readers. You just have to do it a little more subtly, by working the discount into the newsletter content, or by placing the offer as an ad in the sidebar. It’s a method that allows you to give your subscribers what they expect while still putting your sales message in their hands.
It’s also an approach that goes to the heart of what makes any email marketing campaign successful.

Continue reading ‘Match Your Readers Hopes and Expectations for Better Open Rates and More Sales’

E-mail Testing Promotion: Run 10 FREE Tests on PreviewMyEmail.com

Free Credits on PreviewMyEmailWe are very happy to announce that we have just partnered with PreviewMyEmail.com, an innovative online service that allows you to check how your e-mails look in all the major e-mail clients. In few minutes, real screenshots of your e-mails are displayed on your screen, taken from 20+ web based, desktop and mobile e-mail clients, including Gmail, Outlook 2007 and Apple iPhone 3G.
That is a pretty important test every e-mail marketer should not skip before hitting the send button.  Why?  Simply because every e-mail client has its own rules and may render the same e-mail in a different manner. Previewing your e-mail will allow you to adjust it before it is too late. Hassle-free!
We are also running an awesome promotion. For a limited time, all new SendBlaster PRO customers are eligible for 10 FREE e-mail tests ($30 value!).
No credit cards or contracts are required to take advantage of this offer: just purchase your copy of SendBlaster PRO and we will automatically send you an exclusive coupon code with detailed istructions to redeem it. You can find more information on this page.
Furthermore, in this tutorial you can learn how to preview e-mails on PreviewMyEmail in combination with SendBlaster.




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