Leads and prospects are pummeled by marketers all the time. They see special offers when they go to the supermarket. Coupon catalogs fall out from the pages when they open their newspaper. Websites tell them to buy now because if they don’t, the price will go up in two minutes and counting. When they see a special offer from you in their email inbox then, your message can look like so much extra noise.
Unless it’s there for a reason.
It doesn’t matter hugely what the reason is, but when you’re giving away a product or a service for less than market price, you need a reason for doing so. If that reason isn’t there, the customer will supply his own: he’ll assume that you’re cutting your price because it was too expensive before and you weren’t making any sales. He’ll believe that the only reason you’re offering him a bargain now is that you want his money.
That’s not the kind of belief that’s going to help generate new business.
Put any other reason alongside that offer, and you’ll prevent that belief from rising and let leads feel that you’re trying to do them a favor.
3 Reasons to Give Your Products Away
