Social networking websites have revolutionized the way people interact online. Consumers are spending increasing amounts of time on these sites, want to share more and more information, opinions, valuable content. According to some reports the rise of social media may represent a threat for email marketing. Actually, they should be considered a great opportunity to enhance its effectiveness.
How to fill this gap? The first (and simplest) step to take is creating links between social media and email to provide more ways for people to share.
By following these instructions you can integrate the three most popular social networks (Facebook, Twitter, Linkedin) into your email campaigns and start giving people multiple ways to interact.
FACEBOOK
Facebook can be easily integrated to your emails by adding the following “share” url:
http://www.facebook.com/share.php?u=url
Make sure to replace “url” with the web link you want to share.
e.g. http://www.facebook.com/share.php?u=http://blog.sendblaster.com
By clicking on this link, your subscribers will see a preview of your article on Facebook and will be able to choose whether to post it to their wall or send it as a direct message.
When posting to their personal profiles, your article will automatically show up in the wall of their friends, which can leave a comment or visit the link.
With a single line of html code you can gain more visibility to your content and reach a larger audience.
Continue reading ‘How To Integrate Facebook, Twitter and LinkedIn Into Your Email Campaigns’
Every day we receive dozens of emails from colleagues, partners, clients. It is surprising to note how often the email signature is poorly utilized or indeed entirely absent. The truth is that, in addition to serving as an useful reminder, your signature can be transformed into an effective marketing tool to promote your business.
