Email marketers must compete not only against one another but against the spammers as well. As spammers have become more sophisticated, the technology used to detect and block spam has as well. That means that if you are not careful, your legitimate marketing message might never reach its intended recipients. Understanding the words, images and…
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Occasionally, Microsoft updates the list of key words and phrases that will trigger rejection by their spam filters. It means that if you do not pay attention to them, your emails will automatically go into the recipient’s Junk folder. As a result, your email deliverability may decrease. Here are the current words and phrases.
These days, the majority of email servers have an automatic spam filtering service. These spam filters are quite intelligent, but sometimes they can make mistakes and delete (or send to the spam box) completely valid emails. This is a very common problem, particularly with free or low cost email accounts. If you think that a…
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Do it Today!, Increase Traffic, Free, As Seen on… Do you usually use these phrases in your email newsletters? Well, if you do not want to be flagged as a spammer forget them! Spam filters perform regular tests on mail messages to determine if they are spam or not. Most of them work on a…
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