It’s a lovely summer evening – the air has cooled but sunshine’s still warming the sidewalks, & you’re… at work? What are you still doing there?
Oh, designing your next email campaign. Uh, nope, I’m not sure how to add a border to your photo – or what to do about those weird line breaks. You had better figure it out, though, or you’re going to miss the gelato that we’re all eating for dinner.
This sentiment, of course, carries over into other seasons: why slave over something specialized like coding HTML emails, when you have so much other stuff to do?
Do you (a super-busy small business professional) really need to learn how to craft an effective, engaging email using programs with a high price and even higher learning curve? Well, hiring an internal designer is a big investment – and outsourcing every single email campaign will get expensive, fast.
Continue reading ‘Guest Post – Life’s Too Short to Start From Scratch’
