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Tag Archive for 'email marketing strategies'

What Are You Putting Before The Subject Line?

Published on July 14, 2010 in Best Practices and Tips & tricks. 0 Comments Tags: , , .

Copywriters know that the most important part of any piece of marketing is the headline. If they can’t work a good hook into the first line of the brochure, the sales letter or the flyer, it doesn’t matter what they write in the body of the material. It won’t be read.

For email marketers, the equivalent to the headline is the subject line… and it looks so much harder to get right.

Readers are so used to seeing email subject lines that promise them “cheap pharma,” “repl1ca watches” and worse that they glance at the subject lines and delete anything that looks like it’s selling them something. Email marketers then have to beat their heads against the wall to come up with a subject line that reflects the content but doesn’t sell, that’s personal but can still go out to thousands of recipients.

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This post is part of a series of guest posts authored by popular bloggers and internet business consultants.
Today's guest post is written by Dean Shanson, a professional marketing writer and a regular contributor to some of the Web’s leading marketing blogs.

Guest Post – Put Desire in Your Subscribers

Published on June 8, 2010 in Best Practices and Guest Post. 0 Comments Tags: , , .

Email newsletters allow businesses to stay in touch with customers. They ensure that buyers haven’t forgotten them and they increase the chances that the next time a customer wants the kind of products or services they offer, their company will be the first to come to mind. They’re a form of drip marketing — but they’re also a form of direct marketing that needs to deliver sales immediately.

That only happens when the copy in the newsletter is written well enough to create desire and generate urgency in readers.

For many copywriters, that means turning first to the most powerful — and the most commonly-used — tool in the toolbox: a time-limited offer.

The Price of a Time-Limited Offer
The Teaching Company, for example, sends regular messages to its list with subject lines like: “Only 1 Day Left: June Sale on Over 70 Courses Ends Tomorrow.” Each email offers a new discount on a different subject, and each offer expires within a day or two.

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This post is part of a series of guest posts authored by popular bloggers and internet business consultants.
Today's guest post is written by Dean Shanson, a professional writer and a regular contributor to some of the Web’s leading marketing blogs.This post is part of a series of guest posts authored by popular bloggers and internet business consultants.
Today's guest post is written by Dean Shanson, a professional writer and a regular contributor to some of the Web’s leading marketing blogs.

Guest Post – How to Add Discounts Without Adding a Hard Sell

Published on April 30, 2010 in Guest Post and Tips & tricks. 0 Comments Tags: , , , .

Email marketing copy has to do two things at the same time. Those two things conflict. A newsletter or an email has to entertain and inform its readers; it has to provide value. Messages that don’t provide value just take up space in the recycle folder.

But the same message also has to generate income. It has to create conversions that pay for the time it took to create and send the newsletter, and generate a profit for the sender.

Readers though don’t care about your sales and they don’t care about your products. Telling them that you’re launching a new product or that you’ve upgraded your widget isn’t valuable to them. Alone, an announcement like that, however breathlessly you make it and however feature-rich your new item, won’t be enough to make meaningful sales.

One way to tell readers about your products while still making the announcement valuable is to provide discounts. Readers are informed, they’re given a reason to buy, and the message has a measurable value.

It should be the perfect solution.

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