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How to Use Twitter to Collect Email Addresses

Twitter recently introduced a new feature that should be of interest to email marketers. This new solution, known as lead generation cards, provides a way for marketers to collect email addresses via the Twitter platform. The ability to collect email addresses is certainly an important tool for email marketers. Many businesses are already using Twitter…

Gmail Gives Users a Simpler Unsubscribe Option – How Should Email Marketers React?

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Google’s Gmail is one of the biggest players in the email arena, so when the company announces a change email marketers immediately take notice. Gmail has recently announced such a change, introducing a prominently displayed unsubscribe button that users can now take advantage of. An Easier Way to Unsubscribe This simplified unsubscribe link will now…

Gmail Images Are Now Displaying Within Email by Default

Google Gmail
When one of the largest email platforms on the planet announces a major change, email marketers need to take notice. Google recently announced just such a change, informing customers that Gmail will now be displaying images within its emails by default. Prior to this change, Gmail users had to manually turn on images within their…

Yahoo! is Closing Inactive Email Accounts – What It Means for Email Marketers

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Email marketing is all about effective communication, so anything that cold disrupt that communication is sure to be big news among experienced email marketers. The recent announcement that Yahoo! Mail will now close down inactive email accounts is just the latest in a series of changes that have challenged the way email marketers do business.…

New Gmail Tabs for Bulk Emails: Study on the Impact on Open Rates

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There has been a great deal of online debate and discussion surrounding the new Gmail layout. As you may know, Gmail recently introduced tabs that users can use to sort their incoming messages. This new feature includes “Promotions”, a tab designed to hold bulk emails, including the newsletters, blog posts and special offers that email…

Bye Bye Hotmail, Welcome to the new Outlook.com

The history of Hotmail dates back to the early days of the commercial Internet. Started in 1996, Hotmail offered one of the first free email services in the world, allowing ordinary users to connect with one another through the power of the web. Considering its long history, little had changed with Hotmail, but big changes…