New Gmail Tabs for Bulk Emails: Study on the Impact on Open Rates

unique interactions rate chart
There has been a great deal of online debate and discussion surrounding the new Gmail layout. As you may know, Gmail recently introduced tabs that users can use to sort their incoming messages. This new feature includes “Promotions”, a tab designed to hold bulk emails, including the newsletters, blog posts and special offers that email…

Track Your Email Messages with TrackReports: A Beginner Guide

trackreports
Measuring the effectiveness of your email marketing campaigns is a key element that every email marketer should consider very seriously. It is only by monitoring your email activites and constantly analyzing the data that you can make your email marketing more effective and reliable. As a SendBlaster user, you are entitled to use a free…

Updates on TrackReports

Recently, a large spam abuse occurred on TrackReports service. While TrackReports – as all of you know – is not a delivery service, and it just tracks opens and clicks as many other similar systems, thousands of spam messages have been circulating, which included TrackReports’ url in their body. The service administrators have constantly being…

The New TrackReports is Online!

TrackReports is one of the most useful tools for analysis and monitoring of your email campaigns. It integrates seamlessly with SendBlaster, being able to provide very important data with extreme accuracy for proper management of your mailing. Today it is even richer and more user-friendly features! Here is the news: 1 -New graphics A more…

SendBlaster 2.0.116: List-Unsubscribe header, Sharing Buttons and New Report Tools

Good news for everyone! We’ve just published a new release of SendBlaster (v. 2.0.116). All SendBlaster 2 users can download it and install it free of charge. What’s new? We have included some general enhancements and introduced some cool new features that we are sure you’ll love. In particular: Facebook & Twitter Sharing buttons SendBlaster…

Small e-mail lists perform better than larger mailings – TrackReports E-mail Stats

We have just completed “TrackReports E-mail Stats” , an internal study we conducted on 4,000 mailings tracked by our newly launched email tracking tool – TrackReports. The results of the study are listed below. Method 4,000 email lists from TrackReports database were taken into account. In order to avoid distorsion from poorly designed or test…

New! Track Your Email Campaigns and Measure Their Effectiveness With Trackreports

SendBlaster 2 is packed full of new and exciting features that long time users have craved.  This time, let’s talk about Trackreports.  What’s that stuff? It’s a new email tracking campaign service that helps you keep the track of every single email sent with SendBlaster: it will track opens, clicks, and calculate the response rate…