open rates | Email Marketing Blog

Gmail Images Are Now Displaying Within Email by Default

July 9, 2024January 7, 2014

When one of the largest email platforms on the planet announces a major change, email marketers need to take notice. Google recently announced just such a change, informing customers that Gmail will now be displaying images within its emails by default. Prior to this change, Gmail users had to manually turn on images within their…

New Gmail Tabs for Bulk Emails: Study on the Impact on Open Rates

July 9, 2024August 6, 2013

There has been a great deal of online debate and discussion surrounding the new Gmail layout. As you may know, Gmail recently introduced tabs that users can use to sort their incoming messages. This new feature includes “Promotions”, a tab designed to hold bulk emails, including the newsletters, blog posts and special offers that email…

Why Open Rates May Not Be As Important As You Think

July 9, 2024June 6, 2013

Many email marketers have traditionally used open rates to gauge the health of their mailing lists. While this may seem like a logical thing to do, the value of this particular metric is not as great as it once was. In fact, open rates are becoming less relevant, and it is important for today’s email…

Your Click-to-Open Rates Are Too Low

July 9, 2024December 12, 2011

You know that opt-in email lists are better than opt-out email lists. You know that even though you don’t have the figures to back it up. It stands to reason. Sending a message to even a legitimate third party list is always going to produce worse results than emailing people who have confirmed that they…

Match Your Readers Hopes and Expectations for Better Open Rates and More Sales

April 14, 2011

One recommended best practice in email marketing is to segment your list. Target your blasts so that only those who have indicated that they want to receive one particular kind of email receive that type and not any other type. When someone who has subscribed to a newsletter receives a promotional email promising a discount…

Increase Opens with Killer Subject Lines

April 15, 2013September 18, 2009

One of the most important elements of a successful newsletter is the subject. 1 out 3 Americans open emails solely based on the subject line (Jupiter Research, 2007) and nearly 70% of Americans choose to click the “This is Spam” button based on what they see in the subject line. The challenge is then to…