Email Marketing: What To Do With an Old Email List
Every good marketer knows how important a solid email list is to success. A list filled with bad addresses and questionable domains will cause your…
6 Reasons Why You Should Never Buy an Email List
Building a solid list of contacts is perhaps the most difficult and time-consuming part of email marketing. Without a good list of prospects, the return…
Your Click-to-Open Rates Are Too Low
You know that opt-in email lists are better than opt-out email lists. You know that even though you don’t have the figures to back it…
Co-registration: An Effective Method to Expand Your Email List
There are a number of common techniques to expand your email list. For example you can offer some extras like a free ebook or a…
Small e-mail lists perform better than larger mailings – TrackReports E-mail Stats
We have just completed “TrackReports E-mail Stats” , an internal study we conducted on 4,000 mailings tracked by our newly launched email tracking tool – TrackReports. The results…
Email Lists: Size Does Not Matter, Quality Does
According to a recent research by MarketingSherpa, 44% of B2B email lists have less than 5.000 addresses. The first message that we want to give…
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