email lists | Email Marketing Blog

Email Marketing: What To Do With an Old Email List

July 9, 2024May 29, 2013

Every good marketer knows how important a solid email list is to success. A list filled with bad addresses and questionable domains will cause your bounce rate to rise and put your entire business at risk. That is why smart marketers spend so much time building their email lists organically through opt-in links and other…

6 Reasons Why You Should Never Buy an Email List

July 9, 2024April 24, 2013

Building a solid list of contacts is perhaps the most difficult and time-consuming part of email marketing. Without a good list of prospects, the return for all your hard work could be quite low. That may be why so many email marketers take shortcuts – like buying an email list. At first glance, buying a…

Your Click-to-Open Rates Are Too Low

July 9, 2024December 12, 2011

You know that opt-in email lists are better than opt-out email lists. You know that even though you don’t have the figures to back it up. It stands to reason. Sending a message to even a legitimate third party list is always going to produce worse results than emailing people who have confirmed that they…

Co-registration: An Effective Method to Expand Your Email List

July 9, 2024June 7, 2011

There are a number of common techniques to expand your email list. For example you can offer some extras like a free ebook or a free admission to your member area, sponsor a contest (people love them!) or set up a Google AdWords campaign in order to collect. Today we focus on co-registration, a bit…

Small e-mail lists perform better than larger mailings – TrackReports E-mail Stats

July 9, 2024June 22, 2010

We have just completed “TrackReports E-mail Stats” , an internal study we conducted on 4,000 mailings tracked by our newly launched email tracking tool – TrackReports. The results of the study are listed below. Method 4,000 email lists from TrackReports database were taken into account. In order to avoid distorsion from poorly designed or test…

Email Lists: Size Does Not Matter, Quality Does

January 7, 2010January 7, 2010

According to a recent research by MarketingSherpa, 44% of B2B email lists have less than 5.000 addresses. The first message that we want to give is not to worry too much of the amount of addresses in the lists. To seriously do e-mail marketing it is not necessary to work with dozens of thousands e-mails.…