Co-registration: An Effective Method to Expand Your Email List
There are a number of common techniques to expand your email list. For example you can offer some extras like a free ebook or a free admission to your member area, sponsor a contest (people love them!) or set up a Google AdWords campaign in order to collect.
Today we focus on co-registration, a bit less popular technique that has proven to be effective over the past few years.
In a recent Marketing Sherpa study, 32% of marketers who collect new email addresses via co-registration offers on third-party sites, say the names collected perform just as well as regular house names.
But, how it works? Co-registrations are generated when someone subscribe to a newsletter or sign up to a website and in the registration process are invited to optin to other offers. Usually this is done using a separate check-box on the signup forms.
There are a lot of co-registration services on the Internet. Some services charge a a monthly fee, others offer a fixed cost per acquisition (CPA).
For example Media67 prices can range from $.001 to $100.00 per member depending on the volume registrations and the partner site.
But there’s even more. You can also get new optin users with co-regs without paying any fees. All you have to do is finding other publishers focused on the same niche as yours and start collaborating with them.
Even if co-registration has been given a bad name in the past , it still remains a great tactic to build your subscriber base quickly and with targeted optin subscribers. And if you combine it with a double optin process … everyone wins!
These guys are right in this article, I run many custom branded co-reg campaigns for clients through 30 publishers or so on 100’s of paths. Co-reg emails can be great, but the placement in the path and the co-reg path itself is whats really key to generating quality email data. I have millions upon millions upon millions of double opt in emails stating they will accept emails from various other marketers. If you sendblaster guys are interested in some of these or would be interested in monetizing somehow, let me know via email.
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