b2b

Understanding The Difference Between B2B and B2C Email Marketing Campaigns

Email marketing is a cost-effective form of marketing whether you’re trying to sell to businesses or consumers – but each form of marketing requires a different approach. With B2C email marketing, you’re marketing directly to consumers, the end user of the product. With B2B marketing you’re marketing, in some cases, to an entire organization where…

Email Lists: Size Does Not Matter, Quality Does

According to a recent research by MarketingSherpa, 44% of B2B email lists have less than 5.000 addresses. The first message that we want to give is not to worry too much of the amount of addresses in the lists. To seriously do e-mail marketing it is not necessary to work with dozens of thousands e-mails.…