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Gmail Gives Users a Simpler Unsubscribe Option – How Should Email Marketers React?

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Google’s Gmail is one of the biggest players in the email arena, so when the company announces a change email marketers immediately take notice. Gmail has recently announced such a change, introducing a prominently displayed unsubscribe button that users can now take advantage of. An Easier Way to Unsubscribe This simplified unsubscribe link will now…

Making The Unsubscribe Process As Simple As Possible

A clear and reliable unsubscribe process is key for maintaining your reputation among your subscribers (and ISPs) and for increasing conversion rates. If people want to leave your list make it easy on them! In the new version of SendBlaster you can place the unsubscribe link with one single click by pressing the Insert unsubscription…